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27 Cards in this Set
- Front
- Back
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Audience Analysis
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the act of gaining an understanding of your audience members and then acting on that info
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Purpose of Audience Analysis
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??????
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2 Types of Data
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demographic & attitudinal
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Demographic Data
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looks at statistical traits of the audience
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Attitudinal Data
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looks at audience attitudes, beliefs, and values
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Context Analysis
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analyzing the speaking environment
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3 Types of Context
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physical
temporal psychological |
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Physical Context
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characteristics of the speaking space
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Temporal Context
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the point at which the speech is given
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Psychological
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the moods and frames of mind of audience members and how they react to your message
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3 Ways to Cite
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internal citations
front-loading combination |
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4 Types of Support
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objective
illustrative subjective testimony |
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Objective Support
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impartial- facts, definitions, stats
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Illustrative Support
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expands on ideas -examples
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Subjective
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based on thoughts, feelings, opinions -not factual, observable, or measurable
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Testimony
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quoted words that support an idea -can fall under objective, illustrative, or subjective support
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How are the 4 types of support similar?
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????
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How are the 4 types of support different?
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?????
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Narrative
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tells a story
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3 Necessary Components of a Narrative
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character
action scene |
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Structure of a Narrative
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setup
conflict climax resolution |
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5 Components of Intro
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attention getter
credibility establishment connection to audience thesis preview of main points |
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5 Components of Conclusion
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1. marker to conclusion
2. summary of main points 3. rewording of thesis 4. take away (when necessary) 5. clincher |
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4 Types of Transitions
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linking
internal previews internal summaries signposts |
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Linking Transitions
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take listeners from one part of the structure to the next
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Signposts
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word or phrase signaling the audience where you are in the speech or indicating the relationship between one idea to the next
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4 Purposes of Conclusions
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1. Help audience know where you are in a speech
2. Differentiate between ideas you're introducing, expanding on, and reviewing 3. Signal relationships between parts of the message 4. Reinforce pattern of organization |
