Com 249 Final Exam

Front 1

A message being sent through the media must be ______ before it can be transmitted.

Back 1

Encoded

Front 2

According to the Generation M study, U.S. children spend an avg. of ____ hours a day using media.

Back 2

6.5

Front 3

An e-mail that you send your mother telling her you got a perfect report card would be called which of the following types of communication.

Back 3

Mediated

Front 4

An audience members skills at decoding the artistic success of a new novel involves the_____ dimension of media literacy.

Back 4

Aesthetic

Front 5

The____Model says that a candidates success depends in part on how well his basic message connects with voters' preexisting feelings.

Back 5

Resonance

Front 6

A media scholar is looking at why so many americans are watching "House", on TV. What kind of effects is this scholar looking for?

Back 6

Active Audience Effects

Front 7

A media Scholar is trying to find out whether radio or television political ads are more persuasive. What kind of effects is he looking for?

Back 7

Media Effects

Front 8

A study that looks whether press coverage of budget deficits make audiences made audiences talk more about govt. spending would be an example of which of the following?

Back 8

Agenda Setting

Front 9

A study that looks at why teens like to go to horror movies would be an example of which of the following?

Back 9

Uses and Gratifications Theory

Front 10

A study that looks at how children acquire new behaviors by watching movies on television would be an example of which of he following?

Back 10

Social Learning

Front 11

A newspaper runs stories that suggest that most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors all support tax cuts. this would be an example of which of the following?

Back 11

Spiral of Silence

Front 12

_______ is where a media company uses its combined properties to promote each other and add value to the company.

Back 12

Synergy

Front 13

According to the media scholar and critic Ben Bagdikain, in 2004 approximately _____ corporations owned a majority of media outlets in the USA.

Back 13

6

Front 14

The media in the USA are typically owned by which of the following?

Back 14

Private Industry

Front 15

Golfer Tiger Woods has agreed to be the subject of a cover story for Golf Magazine, but he will only do the interview if the publisher lets him approve the writer and the photographer. This is an example of a/an _____ controlling the content of the media.

Back 15

News Source

Front 16

Which of the following was the earliest forms of writing?

Back 16

Pictographs

Front 17

A writing system where abstract symbols stand for an object or idea is which of the following?

Back 17

Ideographs

Front 18

Printing was invented by which of the following?

Back 18

The Chinese prior to 200 AD

Front 19

____ was an important newspaper, magazine, book publisher in colonial and revolutionary america.

Back 19

Ben Franklin

Front 20

What invention directly led to the production of inexpensive dime novels?

Back 20

The steam-powered rotary press

Front 21

Which of the following was truly the first national magazine with a large circulation published in the USA?

Back 21

The Saturday Evening Post

Front 22

____ was a pioneer in photojournalism with his/hers photos of the Civil War.

Back 22

Mathew Brady

Front 23

Who or what were the Seven Sisters?

Back 23

Seven women's service magazines

Front 24

Which of the following is the biggest circulating magazine in the USA?

Back 24

AARP: The Magazine

Front 25

Which paper is regarded as the first newspaper in the colonies

Back 25

Publick Occurrences

Front 26

Edward R. Murrow is best remembered for which of the following?

Back 26

His accounts for london in WWII

Front 27

Which of the following was first major movie with multiple scenes and a plot?

Back 27

The Great Train Robbery

Front 28

Who developed the earliest portable movie cameras?

Back 28

Auguste-Marie and Louis-Jean Lumiere

Front 29

Who was the director of "Birth of a Nation", the controversial silent film about the Civil War?

Back 29

D.W. Griffith

Front 30

Movie profitability is determined by which of the following?

Back 30

All of the above

Front 31

Network affiliates are which of the following?

Back 31

Local broadcast stations that carry network programming

Front 32

The major company doing television ratings in the United States is which of the following?

Back 32

Nielsen Media Research

Front 33

What is the 5th highest rated television network in the USA?

Back 33

Univision

Front 34

Which of the following is the address for where Web pages are located?

Back 34

URL

Front 35

The word cyberspace is used to mean which of the follwoing?

Back 35

The internet and the interactions that take place there.

Front 36

World-wide, ______ percent of the population has access to the internet.

Back 36

16%

Front 37

The John Peter Zenger case established which of the following?

Back 37

Truth as an absolute defense against libel

Front 38

The law passes by congress following 9/11 attacks which expanded the ability of the FBI to look into peoples media use and tap their phones is known as which of the following?

Back 38

USA PATRIOT Act

Front 39

Several Newspapers were initially prevented from printing the Pentagon Papers through the govt. use of which of the following?

Back 39

Prior Restraint

Front 40

A photographer goes onto private property and takes a picture of a woman sunbathing topless in her backyard. The woman could sue for which of the following?

Back 40

Invasion of privacy-intrusion