I. THEORY OF THE BUSINESS
To better address an organization’s theory of the business, we need to make three assumptions: environments in which the organization is operating, the specific mission of the organization and its core competencies in which the organization must excel to maintain leadership (Drucker, 1994). They are discussed in the following subsections.
EXTERNAL MACRO TRENDS
While analyzing Whirlpool’s business environments, we are mainly concerning external macro trends from three perspectives: the social/cultural, economic and technological.
1.1. Social/Cultural Trends
In definition, social/cultural trends are social trends that have a significant influence on the ways people live as well as creation of cultural values within a …show more content…
Exhibit 1 provides a detailed description of the results. Moreover, another piece of hard evidence for demonstrating the trend of busy lives is the rise of dual income households. Traditionally, most households are single income households. The situation has changed due to a variety of societal events such as the feminist movement. Economic depression like financial crisis in 2008 could be another stimulus, which makes people think that it is a good idea to have two income sources for one household. According to Pew Research Center, number of dual income households is rising from a quarter (25%) of all married couples to 60% in 2012 (Pew Research Center, 2015). Exhibit 2 indicates a large room for number of dual income households to grow since number of single income households that are only father employed continues to drop. Therefore, we believe that consumers are in a frantic going from one thing to another with their busy lives, however, want to fit everything in their life. They do not want to waste their time doing chores as there are more important activities in their life to be concerned. Purge to seamless whole and enable routines. Smart way to live better, save time, streamline their lives with preemptive technologies that is …show more content…
Consumer today are greatly realizing the notion of healthy diet that excludes unnecessary artifacts from foods to help better manage their body. The Nielsen’s report also reveals that at least 80% of global respondents are willing to pay premium for food with a variety of healthy attributes, such as all natural, low calories, low sodium, low cholesterol, whole grain and organic (Nielsen,
To better address an organization’s theory of the business, we need to make three assumptions: environments in which the organization is operating, the specific mission of the organization and its core competencies in which the organization must excel to maintain leadership (Drucker, 1994). They are discussed in the following subsections.
EXTERNAL MACRO TRENDS
While analyzing Whirlpool’s business environments, we are mainly concerning external macro trends from three perspectives: the social/cultural, economic and technological.
1.1. Social/Cultural Trends
In definition, social/cultural trends are social trends that have a significant influence on the ways people live as well as creation of cultural values within a …show more content…
Exhibit 1 provides a detailed description of the results. Moreover, another piece of hard evidence for demonstrating the trend of busy lives is the rise of dual income households. Traditionally, most households are single income households. The situation has changed due to a variety of societal events such as the feminist movement. Economic depression like financial crisis in 2008 could be another stimulus, which makes people think that it is a good idea to have two income sources for one household. According to Pew Research Center, number of dual income households is rising from a quarter (25%) of all married couples to 60% in 2012 (Pew Research Center, 2015). Exhibit 2 indicates a large room for number of dual income households to grow since number of single income households that are only father employed continues to drop. Therefore, we believe that consumers are in a frantic going from one thing to another with their busy lives, however, want to fit everything in their life. They do not want to waste their time doing chores as there are more important activities in their life to be concerned. Purge to seamless whole and enable routines. Smart way to live better, save time, streamline their lives with preemptive technologies that is …show more content…
Consumer today are greatly realizing the notion of healthy diet that excludes unnecessary artifacts from foods to help better manage their body. The Nielsen’s report also reveals that at least 80% of global respondents are willing to pay premium for food with a variety of healthy attributes, such as all natural, low calories, low sodium, low cholesterol, whole grain and organic (Nielsen,