Small appliance

and reputation of our Small Domestic Appliances division, a new product division launched 2 years back. I had a broader understanding of the issue but to dive deeper, I had a few in depth conversational sessions with the Product Manager and his team in the Branch, Product team at Head Office and our Channel Partners. Small Domestic Appliances division has five product lines viz. Garment Care, Cooking, Brewing, Food Preparation and Climate Control. This division has a different marketing mix dynamics than Havells traditional electrical products and the level of complexity is high as the mix is different even for the five product lines.…

of energy use is intensifying due to running home appliances, such as an air cooling system, fridge, washer, and so on. According to U.S. Energy Information Administration, the average U.S. household consumed 11,320 kilowatt-hours (kWh) of electricity in 2009, of which the largest portion (7,526 kWh) was for appliances, electronics, lighting, and miscellaneous uses (U.S. Energy Information Administration, 2013). Concentrated energy consumption eventually leads to greater air pollution with…

While professional HVAC service technicians know that Emmaus, PA homeowners should have their AC ducts cleaned every two to three years, most of our friends, neighbors and area customers never give their ductwork a second thought until a problem shows up. So, how do you know when to schedule inspection and cleaning? Burkholder's Heating and Air Conditioning Customer Service team offers these four signs it is time to make that call. 1. What's that smell? Do you have an unpleasant smell…

Qingdao Haier is the main part of the Haier Group. The Haier Group, founded in 1984 and is currently headquartered in Qingdao, China (Marketline, 2015). Haier is the leading brand of white appliances globally and is the world’s fourth largest home appliance manufacturer. In China, it is the most valuable brand. Additionally, it is an international business with 5 R&D centers, 21 industrial parks, 66 trading companies, and customers across 100 countries and regions (Haier, 2016). As for Qingdao…

As summer reaches its peak, many Australians are firing up the barbecue more than ever so they can escape from the heat of their kitchen. However, as a newbie barbecuer, you may be unaware that some of your actions are damaging your plumbing. It is time to become more knowledgeable on which barbecue foods could be causing issues so you can mend your ways before you need to add the expense of a plumber visit to your summertime spending. Which Two Barbecue Foods Damage Food Disposal Units? Some…

Over the past recent years, the advancement of technology has led to incredible innovations, many of which being related to the development and use of the smartphone. Whether it be an iOS or Android device, the smartphone is capable of executing incredible functions. A popular necessity of the use of smartphones are the applications that can be downloaded and/or bought through app stores, respective to each device. There are millions of apps, with categories ranging from business and…

This opened the floodgates to a whole new revolution of technology and what we can do with the devices in our pockets. The release of the IPhone now allowed people to have everything they have ever wanted in a small device in their pockets. It is even said that the same technology in that phone was the same technology to get us to the moon. This new device created a high demand for the product and in turn Apple sold 1 million phones in the first 74 days (Time.com). It was also declared the best…

Sears has been known for over 100 years ever since Richard Sears started selling watches at his station in Minnesota. Sears is an iconic brand who over the years develop royal customers with some of their major brands like Craftsman and Kenmore. Sears has made good investments and some investments that have not paid off so well. In 2004 Sears made one of the best deals that it could have made by purchasing Kmart after it went bankrupt. When the merger took place, Lambert rebranded Sears as Sears…

Organizational structure in order to overcome the challenges Sears was facing. Sears was being operated in a way that all department managers were responsible for their own product line, they all were also responsible for the development and achievement of common purpose and goals and is headed by CEO. Lampert changed the structure into a Hybrid Structure (which is described as a structure made up of the characteristics of various structures in order to meet the organization strategy needs). He…

both Sears stores and Kmart stores. Both divisions of Sears Holdings offer multi-integrated shopping channels including brick-and-mortar stores, online retail and the famous Sears mail-order catalogs.Both Sears Holdings retailers offer clothing, drug and toiletries, toys and recreational product along with a large amount of home wares. The expansive variety of products makes it difficult to determine the target market. In the early days of Sears, when it was a catalog business, their target…