Internal Audit
SWOT Analysis
1) Strengths
Strong Brand Presence:
The company owns more than 20 billionaire brands, or brands that generate more than CHF1 billion ($1.08 billion) in revenues annually. The top brand being Nespresso, Nescafe, Kit Kat, Smarties, Nesquik, Stouffer’s, Gerber, Friskies, Purina Beneful, and Maggi, among others.
Nestle Pure Life is the largest bottled water brand globally in terms of sales value. Nescafe is one of the world's most well-known coffee brands and in some countries has become synonymous with coffee. Nescafe was ranked consistently among top 100 best global brands in the FMCG industry and it has consolidated its position in the categories it is leading. It is also ranked among top 50 best Swiss brands of all time. The company is also one of the largest brands in the pet food business through its primary brand Purina and sub-brands like Dog Chow and Friskies. Also Kit Kat and Nestle in confectionery, Dreyer's and Edy's in ice cream, and Maggi in noodles are some of the largest brands in each of their respective product categories.
Strong R&D Capabilities:
For example, …show more content…
In the recent past, consumers have consciously made a preference shift towards healthy, fat-free and no-sugar options in processed foods. As per industry estimates, the total market for diet-related food and beverage sales in the US and Europe is expected to reach $128.5 billion by the end of 2014. While in Europe it is estimated to increase at a CAGR of 3.4% between 2008 and 2014, in the US it is expected to expand at a CAGR of 4.1% over the same period. This growing market for healthy and nutritious food is proving to be an opportunity for several food and beverage manufacturers, including Nestle that are aligning their strategies in line with the changing consumer
SWOT Analysis
1) Strengths
Strong Brand Presence:
The company owns more than 20 billionaire brands, or brands that generate more than CHF1 billion ($1.08 billion) in revenues annually. The top brand being Nespresso, Nescafe, Kit Kat, Smarties, Nesquik, Stouffer’s, Gerber, Friskies, Purina Beneful, and Maggi, among others.
Nestle Pure Life is the largest bottled water brand globally in terms of sales value. Nescafe is one of the world's most well-known coffee brands and in some countries has become synonymous with coffee. Nescafe was ranked consistently among top 100 best global brands in the FMCG industry and it has consolidated its position in the categories it is leading. It is also ranked among top 50 best Swiss brands of all time. The company is also one of the largest brands in the pet food business through its primary brand Purina and sub-brands like Dog Chow and Friskies. Also Kit Kat and Nestle in confectionery, Dreyer's and Edy's in ice cream, and Maggi in noodles are some of the largest brands in each of their respective product categories.
Strong R&D Capabilities:
For example, …show more content…
In the recent past, consumers have consciously made a preference shift towards healthy, fat-free and no-sugar options in processed foods. As per industry estimates, the total market for diet-related food and beverage sales in the US and Europe is expected to reach $128.5 billion by the end of 2014. While in Europe it is estimated to increase at a CAGR of 3.4% between 2008 and 2014, in the US it is expected to expand at a CAGR of 4.1% over the same period. This growing market for healthy and nutritious food is proving to be an opportunity for several food and beverage manufacturers, including Nestle that are aligning their strategies in line with the changing consumer