Methamphetamines – The Gripping Addiction
Purpose
Advertisements have always played a huge role in society, now more than ever. Produced in copious amounts, whether to sell a product or educate, they all have a common goal, to convey a specific message. The single frame advertisement created by Daren Aronofsky aims to alarm the audience through the idea that if you try meth once, both your life and the life of those around you will change violently. Similarly, the multi-frame advertisement created by Tony Kaye, focusses more specifically on the effects experimenting with meth can have on the user’s life. The extreme elements displayed in both advertisements show how detrimental meth is on the user as well …show more content…
The Crash commercial and The Mother image are clearly aimed at those who believe methamphetamines are not addictive and would be harmless if only taken once, also to the community as a whole to increase overall awareness of the seriousness of the substance. Both of the advertisements use simplistic language and harsh images to convey these messages. The crash campaign uses words that are simple for the target audience to understand, as the text is short and concise is it able to be seen, even while driving as it was designed as a billboard advertisement, therefore deeming it effective. The statement ‘then she got in the way’ is aimed to be interpreted as a character needing money, addicted to the costly drug methamphetamines and as a result hurt their mother. A majority of the population have a mother figure in their life, one they would never harm but protect. Whereas in this the audience is confronted by the despicable idea someone would harm their mother whilst under the effect of methamphetamines. ‘My mum knows I’d never hurt her’ illustrates that there was once a healthy relationship between them but after the use of methamphetamines their own child seemingly turned into a violent abuser. Similarly, The Crash exhibits harsh images to frighten the viewer and dissuade them from the path of ‘Ice’. The only text displayed is at the end of the advertisement with the universal slogan ‘Meth: Not Even Once’. Throughout the advertisement the director Kaye focusses on blood and other horrid things to emphasize the disgusting side to methamphetamines. With the girl in the advertisement narrating the events that occurred in a very monotone voice, setting the mood for the advertisement. Disturbing images of the girl crashing her vehicle and then realising that it did not happen we form a false sense of happiness
Purpose
Advertisements have always played a huge role in society, now more than ever. Produced in copious amounts, whether to sell a product or educate, they all have a common goal, to convey a specific message. The single frame advertisement created by Daren Aronofsky aims to alarm the audience through the idea that if you try meth once, both your life and the life of those around you will change violently. Similarly, the multi-frame advertisement created by Tony Kaye, focusses more specifically on the effects experimenting with meth can have on the user’s life. The extreme elements displayed in both advertisements show how detrimental meth is on the user as well …show more content…
The Crash commercial and The Mother image are clearly aimed at those who believe methamphetamines are not addictive and would be harmless if only taken once, also to the community as a whole to increase overall awareness of the seriousness of the substance. Both of the advertisements use simplistic language and harsh images to convey these messages. The crash campaign uses words that are simple for the target audience to understand, as the text is short and concise is it able to be seen, even while driving as it was designed as a billboard advertisement, therefore deeming it effective. The statement ‘then she got in the way’ is aimed to be interpreted as a character needing money, addicted to the costly drug methamphetamines and as a result hurt their mother. A majority of the population have a mother figure in their life, one they would never harm but protect. Whereas in this the audience is confronted by the despicable idea someone would harm their mother whilst under the effect of methamphetamines. ‘My mum knows I’d never hurt her’ illustrates that there was once a healthy relationship between them but after the use of methamphetamines their own child seemingly turned into a violent abuser. Similarly, The Crash exhibits harsh images to frighten the viewer and dissuade them from the path of ‘Ice’. The only text displayed is at the end of the advertisement with the universal slogan ‘Meth: Not Even Once’. Throughout the advertisement the director Kaye focusses on blood and other horrid things to emphasize the disgusting side to methamphetamines. With the girl in the advertisement narrating the events that occurred in a very monotone voice, setting the mood for the advertisement. Disturbing images of the girl crashing her vehicle and then realising that it did not happen we form a false sense of happiness