State Farm Rhetorical Analysis

The commercial advertisements are always a best way showing the ethos, paths, and logos. The message of the “Like a Good Neighbor” commercial advertisements of the State farm is a reliable and professional company to give you what you want.
Logos is the logical conclusions of what we see. For the logos, the commercial advertisements of State Farm have two good shots. First, the women are seeing their car was got a hit, it makes a large dent of the back door. And than one of the woman just saying: “like a good neighbor state farm is there.” the personal insurance agent form State Farm is ready to solve the car problem. For this scene, that show the personal insurance agent form State Farm just like a good neighbor that give you what you want. That kind of put forward the commercial structure of State Farm, which is " Like a Good Neighbor ". Second, when she finishes her talk, the personal insurance agent is just come over here. That shows State Farm is a fast and reliability company that you can believe, and it gives you an easy way that makes you auto insurance coverage what you need for your car. And how the State Farm makes the customer happy. The entire scene of …show more content…
For the pathos, at the beginning on the commercial, the two women are amazed, shocked and angry, because their car was got a hit, but the other woman which got the State Farm insurance, she looks composed and confident. Than she just say: “like a good neighbor state farm is there.” the personal insurance agent is just there to solve the car problem. The other two women look surprised, than they are try to saying “like a good neighbor state farm is there.” With a hot guy, “sensitive men” with his pet and “dark side”. They are so happy and excited what is coming out next. Also the red color of State Farm logo let people feel warmth. We can see the emotional change from start to the end, and how they enjoy the service from State Farm on the