More than 480,000 people in the United States die from tobacco use and secondhand smoke, which makes it the leading cause of preventable death in our country (American Lung Association). Anti-smoking advertisements are seen everywhere, either it be on the side of the highway or on tv commercials. The purpose of these advertisements are to persuade you to stop smoking or not to smoke, by showing you horrible graphics and facts about tobacco use, which are often ignored especially by the people that do smoke. This advertisement shows a very dark picture of a little girl blowing bubbles out of a bubble blower, but the bubbles are cigarette smoke. In the bottom right corner it also says “You smoke. She smokes. Do not snatch her right to live. Quit smoking for her sake”. The three rhetorical appeals ethos, logos, and pathos are what make up this anti-smoking advertisement, by the drawing and words used to persuade you not to smoke. The advertisement appeals for people who use tobacco and for people who do not use tobacco.
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Whether it be a person who sees this ad and uses tobacco daily, it is there for them to see how you smoking cigarettes can affect the choices their children make. Or it could appeal to a person who does not smoke and sees this advertisement, and does not want to start smoking or can spread the word to others not to smoke, that it has a strong impact on your kids and younger generations. For smokers, anti-smoking ads are something that does not even cross their mind because of their common knowledge on cigarettes. This ad on the other hand is a little different from other anti-smoking advertisements. By using a big dark image of a little girl blowing smoke attracts way more attention to the public, rather than using a typical theme of a anti-smoking ad of a cigarette with some facts, or a cigarette gun pointing at a human. Ethos is used in this anti-smoking advertisement by noting the picture and word placement to be very credible and eye catching to smokers and nonsmokers. The ad catches the audience 's attention by bringing your eyes to the little girl blowing smoke bubbles out of a toy wand, leading them to notice the writing convincing you to give up smoking so your kids will not follow in your footsteps. The credibility of this advertisement is meant to create an anti-smoking image for everyone in today’s society. Nonsmokers tend to have different mindsets on anti-smoking ads, because anyone that already smokes knows it is harmful and addictive. But on this ad it can affect smokers differently because of the little girl being the main point of the ad. The use of the words in the bottom left saying quit smoking so you can save her life, could affect people who smoke that have younger children greatly, putting them in guilt knowing that their children could start smoking which could put their life at risk. Another appeal used in this advertisement is logos. Smoking is known by everyone to be bad for your health and addictive. By looking at this image and the words the author uses you can infer that smoking is deadly, and if you smoke your children or younger generations around you will follow your paths, leading them to start smoking and thinking nothing of it. The image of the little girl
Whether it be a person who sees this ad and uses tobacco daily, it is there for them to see how you smoking cigarettes can affect the choices their children make. Or it could appeal to a person who does not smoke and sees this advertisement, and does not want to start smoking or can spread the word to others not to smoke, that it has a strong impact on your kids and younger generations. For smokers, anti-smoking ads are something that does not even cross their mind because of their common knowledge on cigarettes. This ad on the other hand is a little different from other anti-smoking advertisements. By using a big dark image of a little girl blowing smoke attracts way more attention to the public, rather than using a typical theme of a anti-smoking ad of a cigarette with some facts, or a cigarette gun pointing at a human. Ethos is used in this anti-smoking advertisement by noting the picture and word placement to be very credible and eye catching to smokers and nonsmokers. The ad catches the audience 's attention by bringing your eyes to the little girl blowing smoke bubbles out of a toy wand, leading them to notice the writing convincing you to give up smoking so your kids will not follow in your footsteps. The credibility of this advertisement is meant to create an anti-smoking image for everyone in today’s society. Nonsmokers tend to have different mindsets on anti-smoking ads, because anyone that already smokes knows it is harmful and addictive. But on this ad it can affect smokers differently because of the little girl being the main point of the ad. The use of the words in the bottom left saying quit smoking so you can save her life, could affect people who smoke that have younger children greatly, putting them in guilt knowing that their children could start smoking which could put their life at risk. Another appeal used in this advertisement is logos. Smoking is known by everyone to be bad for your health and addictive. By looking at this image and the words the author uses you can infer that smoking is deadly, and if you smoke your children or younger generations around you will follow your paths, leading them to start smoking and thinking nothing of it. The image of the little girl