In society, consumers all have a common thread, they want to feel as if a product that they are going to spend their money on is worth the cost. Many commercials you watch on TV are there for the sole purpose of making watchers want to buy their product by using intriguing messages or celebrities to draw in the watcher's attention. In the 2014 Chevy commercial titled, Maddie, the commercial follows the story of a young girl as she recieves her first puppy up until the no longer puppy’s final day. The writers of the commercial use common rhetorical analysis techniques to portray a general message to the watchers. For example, the writers uses pathos in this commercial to play on the watchers emotion and evoke an underlying sadness. Audience
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Animal lovers are the most easily notable targeted audience through this commercial. The commercials main story line is a young girl loving her dog from the moment she met her to the last final hug. Every animal lover will have at one point in their life been through that same experience which makes the commercial easy for animal lovers to connect with. When you take a look at the parental aspect of the commercial it is simple to see where parents will be affected by the commercial. First off, as the commercial brings about the milestones of a child’s life you can always spot the proud parents smiling from the sidelines, strongly portraying the relationship between parents and child. That is why parents are a targeted audience group, because they can easily connect with the parents from the commercial. Every parent at some point will watch their baby pick out their first pet, or graduate from high school and college, or they will watch as their baby moves into a home of their own. The last targeted audience group is the Chevy consumers, they are portrayed throughout this commercial by showing the car in helpful situations. For example as consumers watch the family unload their daughter’s boxes from the back of their Chevy they …show more content…
In the specific commercial, Maddie by 2014 Chevy the message can best be portrayed as, Chevy cars are going to last for the long run. This can be most easily understood by the last note left on the screen at the end of the commercial, “A best friend for life’s journey.” This helps watchers come to the conclusion that Chevy cars are meant to last much as the analogy that a pet will act as your best friend for life. That is the point of going through the emotions of the commercial because you will eventually make the connection that the point of the commercial is for the car to act as a “dog” in life. Another message that can be taken from this commercial is that Chevy is thinking about your life journey when the company is mass manufacturing their cars. That way when buyers are considering their options when they think of Chevy they’ll think about how they care about their cars worth. Rhetorical devices are used all throughout television, it’s used in shows to make them more intriguing and especially in commercials to make consumers want to purchase a product. The 2014 Chevy commercial, Maddie uses an appeal to the watchers emotions to make their commercial more connectable with average households. The writers also targets multiple audiences to widen their consumer options. Lastly, the writers left a notable messages to the watchers to make them keep themselves open
Animal lovers are the most easily notable targeted audience through this commercial. The commercials main story line is a young girl loving her dog from the moment she met her to the last final hug. Every animal lover will have at one point in their life been through that same experience which makes the commercial easy for animal lovers to connect with. When you take a look at the parental aspect of the commercial it is simple to see where parents will be affected by the commercial. First off, as the commercial brings about the milestones of a child’s life you can always spot the proud parents smiling from the sidelines, strongly portraying the relationship between parents and child. That is why parents are a targeted audience group, because they can easily connect with the parents from the commercial. Every parent at some point will watch their baby pick out their first pet, or graduate from high school and college, or they will watch as their baby moves into a home of their own. The last targeted audience group is the Chevy consumers, they are portrayed throughout this commercial by showing the car in helpful situations. For example as consumers watch the family unload their daughter’s boxes from the back of their Chevy they …show more content…
In the specific commercial, Maddie by 2014 Chevy the message can best be portrayed as, Chevy cars are going to last for the long run. This can be most easily understood by the last note left on the screen at the end of the commercial, “A best friend for life’s journey.” This helps watchers come to the conclusion that Chevy cars are meant to last much as the analogy that a pet will act as your best friend for life. That is the point of going through the emotions of the commercial because you will eventually make the connection that the point of the commercial is for the car to act as a “dog” in life. Another message that can be taken from this commercial is that Chevy is thinking about your life journey when the company is mass manufacturing their cars. That way when buyers are considering their options when they think of Chevy they’ll think about how they care about their cars worth. Rhetorical devices are used all throughout television, it’s used in shows to make them more intriguing and especially in commercials to make consumers want to purchase a product. The 2014 Chevy commercial, Maddie uses an appeal to the watchers emotions to make their commercial more connectable with average households. The writers also targets multiple audiences to widen their consumer options. Lastly, the writers left a notable messages to the watchers to make them keep themselves open