Introduction
For some forsaken reason, 80’s movies are always remembered and known for their strong views of American High Schools and the life of a typical American teenager. 80’s movies such as, Ferris Bueller’s Day Off, Fast Times at Ridgemont High, and the Breakfast Club defined that generation’s social scene, and remain popular movies with upcoming generations. The vast majority of the current American middle class grew up as teenagers in the 80’s so those films serve as a remainder of their high school days. As the current money producing and spending class, Honda did an exceptional job at targeting their audience in their new commercial by establishing emotional connections and leaving a lasting memory in the consumer’s mind.
Background …show more content…
June 11th, 1986, an unforgettable classic was released by Paramount pictures. Ferris Bueller’s Day Off is the tale of an average adolescent living in a Chicago suburb that fakes an illness to have a day off from school. Foolishness ensues that day; however, by the end of the day everything was as it was before. The movie had such a believable feel that anyone could put themselves in his shoes regardless of age, and that is why the movie continues to be a pop hit to this day. Honda hit the ball out of the park by bringing Matthew Broderick to do such an outlandish advertisement. The commercial begins with an older Matthew Broderick, the actor who played Ferris, calling his boss pretending to be ill. Fast forward to the bathroom where he is giving a monologue about how people still believe him when he calls in sick. He gets into his Honda Cr-V and the adventure begins. Going from a museum to a parade and everything in between, his Cr-V proves to be the perfect …show more content…
The commercial used ethos, pathos, and logos to promote their products. The commercial is successful by establishing emotional connections with the viewers. The similarities between the original film and the commercial convince viewers into forming a heartfelt bond with the ad. The other component to my argument was that the commercial would leave long lasting memories in the consumer’s head. All the subtle hints are things considered beneficial in a vehicle. As a result, the viewer would have positive thoughts about the product. Honda did that without telling us the positives. That says a lot about human nature and consumerism. Consumers would prefer to skim by the positives rather than being forced fed to them since it allows them to make connections themselves and helps them feel in control. Individuals within a society want to seem in control and the Honda commercial used this knowledge in order to revamp their commercial. Ethos is showing trustworthiness so that your audience takes your position. Nike includes well-known athletes in their ad campaigns to showcase their knowledge regarding sports. Honda seemed knowledgeable about the plot of the original movie that they based their ad on and all the features that their product
For some forsaken reason, 80’s movies are always remembered and known for their strong views of American High Schools and the life of a typical American teenager. 80’s movies such as, Ferris Bueller’s Day Off, Fast Times at Ridgemont High, and the Breakfast Club defined that generation’s social scene, and remain popular movies with upcoming generations. The vast majority of the current American middle class grew up as teenagers in the 80’s so those films serve as a remainder of their high school days. As the current money producing and spending class, Honda did an exceptional job at targeting their audience in their new commercial by establishing emotional connections and leaving a lasting memory in the consumer’s mind.
Background …show more content…
June 11th, 1986, an unforgettable classic was released by Paramount pictures. Ferris Bueller’s Day Off is the tale of an average adolescent living in a Chicago suburb that fakes an illness to have a day off from school. Foolishness ensues that day; however, by the end of the day everything was as it was before. The movie had such a believable feel that anyone could put themselves in his shoes regardless of age, and that is why the movie continues to be a pop hit to this day. Honda hit the ball out of the park by bringing Matthew Broderick to do such an outlandish advertisement. The commercial begins with an older Matthew Broderick, the actor who played Ferris, calling his boss pretending to be ill. Fast forward to the bathroom where he is giving a monologue about how people still believe him when he calls in sick. He gets into his Honda Cr-V and the adventure begins. Going from a museum to a parade and everything in between, his Cr-V proves to be the perfect …show more content…
The commercial used ethos, pathos, and logos to promote their products. The commercial is successful by establishing emotional connections with the viewers. The similarities between the original film and the commercial convince viewers into forming a heartfelt bond with the ad. The other component to my argument was that the commercial would leave long lasting memories in the consumer’s head. All the subtle hints are things considered beneficial in a vehicle. As a result, the viewer would have positive thoughts about the product. Honda did that without telling us the positives. That says a lot about human nature and consumerism. Consumers would prefer to skim by the positives rather than being forced fed to them since it allows them to make connections themselves and helps them feel in control. Individuals within a society want to seem in control and the Honda commercial used this knowledge in order to revamp their commercial. Ethos is showing trustworthiness so that your audience takes your position. Nike includes well-known athletes in their ad campaigns to showcase their knowledge regarding sports. Honda seemed knowledgeable about the plot of the original movie that they based their ad on and all the features that their product