The Persuaders Analysis

“The Persuaders” is a documentary which investigates how the culture of advertising and marketing have changed and influenced American society. Advertising and marketing isn’t just away to influence people to buy products however it influences a person and everything around them including the culture in the United States and politics. The documentary shows how advertisers are trying to break from the clutter they have created and look for new ways to reach consumers. The documentary shows how advertising has shifted. The job of advertising before was to highlight and present what the product however now advertisers try to focus on what the product means. Now they try to target a person’s emotion so they feel a certain connection with a brand. This whole documentary discusses this new marketing trend where marketers invite …show more content…
For example, the documentary talks about Song which was a low cost airline brand owned by Delta Airlines. Song airlines main goal was to make a connection with their consumers however they totally missed the mark. They were so focused on grabbing the consumer’s emotions they forgot to mention the product or service in their advertisements. In their TV advertisements they didn’t show any planes instead in the TV commercial they would focus on emotions rather than conveying the information. Their whole marketing strategy was a failure because no one knew it was an airline company. I think that in they should have showed why their airline is the best airline to fly with because their prices were low. They should have showed the benefits their airline has and they could have also grabbed the consumer’s emotions too. I think they should have used a combination of showing the product and it benefits and influencing a person