Most people can probably guess that Cartoon Network would have ads primarily directed at children, but what is actually being advertised? I watched Steven Universe, a very colorful and popular show with both children and adults, during the final hour of Cartoon Network’s airtime. Due to Steven Universe and similar shows attracting an older audience, at this time Cartoon Network tends to air episodes that are directed at a slightly older audience. After analyzing the commercials that appeared on Cartoon Network from 7:00 p.m. to 8:00 p.m., I noticed a disproportionally large amount of advertisements were for movies, and almost all of them used vivid imagery, catchy music, and other peripheral-route appeals. The ads that will be discussed are
…show more content…
Unlike the other two movies, this is the only one that has been released, and because of this the ad was for the DVD. Since the movie has already been released, the creators had the opportunity to take a central route of persuasion and perhaps mention how it was received among critics, how it did during release, or what the average viewer thought of the movie – information that would be enough to get the audience thinking about seeing the movie or not. Instead, the commercial was three different scenes from the movie where the main character, a young white boy living in the age of dinosaurs, bites different dinosaurs’ legs, then announces the release date of the DVD. It seemed like a short, peripheral-based route that failed to arouse emotions, use vivid imagery or information, or establish any form of familiarity or attractiveness. Unlike the other two movies, this one actually contains a social variable besides gender, which is race. Despite this, in my opinion race of the character may not be enough to establish creditability in this situation because it is one of the only factors increasing creditability, at least among white individuals (Aronson, p.79). A DVD commercial would also want to persuade parents since they would be the ones buying it, but the ad does not show attempts at establishing creditability or attractiveness within
Unlike the other two movies, this is the only one that has been released, and because of this the ad was for the DVD. Since the movie has already been released, the creators had the opportunity to take a central route of persuasion and perhaps mention how it was received among critics, how it did during release, or what the average viewer thought of the movie – information that would be enough to get the audience thinking about seeing the movie or not. Instead, the commercial was three different scenes from the movie where the main character, a young white boy living in the age of dinosaurs, bites different dinosaurs’ legs, then announces the release date of the DVD. It seemed like a short, peripheral-based route that failed to arouse emotions, use vivid imagery or information, or establish any form of familiarity or attractiveness. Unlike the other two movies, this one actually contains a social variable besides gender, which is race. Despite this, in my opinion race of the character may not be enough to establish creditability in this situation because it is one of the only factors increasing creditability, at least among white individuals (Aronson, p.79). A DVD commercial would also want to persuade parents since they would be the ones buying it, but the ad does not show attempts at establishing creditability or attractiveness within