Regulatory Focus Theory

The regulatory focus theory states that “consumers orient their behavior either through prevention [maintenance] or promotion [self-improvement] focus” (ppt ch 5). To refer back to the previous example, North Face is a perfect example of the regulatory focus theory. North Face marketer may choose to orient their jackets towards prevention. Thus, the jacket would be promoted as one of the warmest coats on the market. In this case, the North Face brand is communicating how their coats will prevent the negative effects from being cold. On the other hand, the North Face jackets could take a promotional focus. These garments could be oriented towards consumers who aspire to improve their social status. In general, marketers need to be aware of how customers orient their behaviors so they can craft a proper marketing mix which appeals to either the prevention or maintenance oriented…

My experience in COMM 2367 this semester was an important one for not only my educational career but for my life after the classroom. It helped me reconnect with the task of group work, helped me overcome my fear of public speaking, and much more that I will be discussing through this reflection paper. This communication class did not only help me complete a second writing course but also helped me learn how to use persuasion tactics in a writing and a speaking fashion. I have learned that…

Video and print media are two sources at complete opposite ends of the spectrum. Persuasion in video relies upon visual and audio features to persuade its audience whereas print relies almost completely upon textual persuasion. “Look Up” by Gary Turk is a visual representation of rhetoric being manipulated to allow the designated audience to change their opinion of social media through computers, smartphones, and tablets. Turk relies on audio techniques to improve sound and visual examples to…

Another persuasion technique was to appeal to the hierarchy of needs. A major issue with letting people into areas that had been blocked off was safety for the performers and for the patron. When asked why they couldn’t go through, by telling them it was for safety reasons, people were quick to say okay. Maslow’s hierarchy of needs are arranged in a hierarchy of prepotency, meaning that lower-level needs must be satisfied before an individual can move to higher level needs (Miller 41). Safety as…

Most people can probably guess that Cartoon Network would have ads primarily directed at children, but what is actually being advertised? I watched Steven Universe, a very colorful and popular show with both children and adults, during the final hour of Cartoon Network’s airtime. Due to Steven Universe and similar shows attracting an older audience, at this time Cartoon Network tends to air episodes that are directed at a slightly older audience. After analyzing the commercials that appeared on…

In order to go to college, I need money. To have money, what should I do? Those are the things students should consider,” Tlem said. Tlem’s short term goals includes self-improving everyday, learn what the professional life looks like and study how industries work. Her long-term goal is to get a higher position at her job. She really want to focus on her job as an assistant accountant and study her work environment, and she has no plan to continue higher college degree right now. Bockelman…

In “What is Rhetoric?” the author says, “ how one says something conveys meaning as much as what one says.” What is Rhetoric? Rhetoric is the art of how the speaker or writer reveal a message to their audience. Authors may use resources to support the intended outcome on the audience feeling on their opinion. It is very important to include rhetoric in your speaking or writing, because it enhances your topic and captures your intended audience interest. Basically authors use rhetoric for the…

Over many years the art of persuasion has been mastered and has given individuals the ability to persuade the common man. Around 2,000 years ago a Greek philosopher discovered three key methods to persuading anyone. These three methods are known as pathos, ethos and logos. Ethos refers to the image of the speaker that is trying to persuade the audience. Pathos is relating to the emotion of the audience that is receiving the information from the speaker. Lastly, logos refers to the logical appeal…

Intended for persuasion the Bible has done exactly that. Unfortunately, it has come to the point where it is “preferred over that of all human writings.” This reaction has made it a difficult task for new theories to surface and transcend to towns and countries. Often, resulting into ideas similar to Galilei’s to be viewed as insignificant. But Galilei acknowledges this and makes a point where he states something along these lines, faith does not mean you are doing the right thing. The bible…

Soft power, also known as personal power, are qualities in which an effective leader must possess; charismatic attraction and emotional inspiration as well as the power of persuasion and non-verbal communication. “Three skills are particularly important for the soft power part of the equation—vision, emotional intelligence and communication” (Business Leadership Qualities, 2009). This paper will discuss how I would increase my personal power while asserting my influence; appealing to a vision or…