Jaime Meier
Professor Margarida
Research and Argumentation
26 September 2017
Maximum Marketing for Mini-Consumers Author of Fast Food Nation, contributor of Food Inc. documentary, journalist for Atlantic Monthly, and guest writer for the Rolling Stones, the New Yorker, the Nation, and Vanity Fair, Eric Schlosser is familiar with the impact that fast food has on consumers. In relation, he is also familiar with the marketing schemes that accompany these fast food sales and consumer sales in general. In the essay “Kid Kustomers,” author Eric Schlosser argues that there is too much marketing aimed for children. According to Schlosser, the marketers’ intentions are to encourage children to purchase certain products from childhood to senior citizenship. He adds that even toddlers remain loyal to companies whose mascots they recognize, increasing the probability that the …show more content…
They encouraged children to share personal information with companies by themselves, inspiring the Children’s Online Privacy Act. This act forced companies to require guardian consent before children could post their name or preferences. Schlosser reports that despite attempts by the Federal Trade Commission (FTC) to protect children from child-focused marketing, this tactic was never restricted. Instead, he suggests, marketing to children has grown, as stations such as Nickelodeon, Disney Channel, and Cartoon Network advertise constantly. He states that on average, American children spend about twenty-one hours a week watching television and are exposed to more than thirty-thousand commercials in a year. Analyzing the strategies of marketers, Schlosser relates the history of the children’s marketing boom and implies that too much marketing has been focused on children; however, marketers should not have to completely abandon such a large
Professor Margarida
Research and Argumentation
26 September 2017
Maximum Marketing for Mini-Consumers Author of Fast Food Nation, contributor of Food Inc. documentary, journalist for Atlantic Monthly, and guest writer for the Rolling Stones, the New Yorker, the Nation, and Vanity Fair, Eric Schlosser is familiar with the impact that fast food has on consumers. In relation, he is also familiar with the marketing schemes that accompany these fast food sales and consumer sales in general. In the essay “Kid Kustomers,” author Eric Schlosser argues that there is too much marketing aimed for children. According to Schlosser, the marketers’ intentions are to encourage children to purchase certain products from childhood to senior citizenship. He adds that even toddlers remain loyal to companies whose mascots they recognize, increasing the probability that the …show more content…
They encouraged children to share personal information with companies by themselves, inspiring the Children’s Online Privacy Act. This act forced companies to require guardian consent before children could post their name or preferences. Schlosser reports that despite attempts by the Federal Trade Commission (FTC) to protect children from child-focused marketing, this tactic was never restricted. Instead, he suggests, marketing to children has grown, as stations such as Nickelodeon, Disney Channel, and Cartoon Network advertise constantly. He states that on average, American children spend about twenty-one hours a week watching television and are exposed to more than thirty-thousand commercials in a year. Analyzing the strategies of marketers, Schlosser relates the history of the children’s marketing boom and implies that too much marketing has been focused on children; however, marketers should not have to completely abandon such a large