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72 Cards in this Set
- Front
- Back
why do positivists prefer questionnaires? |
they deliver reliable data |
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why do questionnaires produce reliable data? |
by using the same set of questions they can be repeated exactly to re-test previous findings |
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what kind of data do questionnaires generate? |
quantitative data |
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what can quantitative data be used for? |
can be used to test hypotheses and identify correlations between variables |
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why are questionnaires good on a large scale? |
they produce representative data |
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what do interpretivists claim about data from questionnaires? |
low in validity |
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why are questionnaires quick and cheap? |
there is no need to train interviewers or observers- responders complete and return questionnaires themselves |
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what is especially true of postal questionnaires? |
gather large quantities of data from large numbers of people, widely spread geographically |
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why is data from questionnaires easy to quantify? |
pre-coded, close ended questions make it easy |
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what are questionnaires a good way of maintaining |
detachment and objectivity |
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what is achieved because a questionnaire has a set list of questions and restricted choice of possible answers? |
it is easily replicated |
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what is an ethical problem with questionnaires? |
may ask intrusive or sensitive questions |
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what do positivists see questionnaires as? |
a reliable method of collecting data |
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what can sociologists do by asking the same questions? |
compare results obtained by different good of people |
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what isn’t present with a questionnaire ? |
a researcher to influence the respondent’s answers |
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what are questionnaires useful for? |
testing hypotheses about cause-and-effect relationships between different variables |
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how are questionnaires often completed? (the conditions) |
often completed with little or no personal contact between researchers and respondents |
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how do questionnaires differ from interviews or observations? |
there is no bias caused by the presence of a researcher |
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what is achieved because questionnaires can collect information from large numbers of people |
increase the chance of obtaining a representative sample |
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what does a representative sample allow? |
the findings of questionnaires are more likely to allow us to make accurate generalisations |
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why do questionnaires have fewer ethical issues? |
because respondents do not have to answer and can easily withdraw their consent |
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what is achieved because a questionnaire has a set list of questions and restricted choice of possible answers? |
it is easily replicated |
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what is an ethical problem with questionnaires? |
may ask intrusive or sensitive questions |
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why do questionnaires need to be brief? |
since most respondents are unlikely to complete a long, time-consuming questionnaire |
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what does the fact people are unlikely to complete a long questionnaire limit? |
the amount of information that can be gathered |
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what does the sociologist not know? |
if the respondent received the questionnaire or if it was completed by the named respondent |
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what do positivists see questionnaires as? |
a reliable method of collecting data |
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what can sociologists do by asking the same questions? |
compare results obtained by different good of people |
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what isn’t present with a questionnaire ? |
a researcher to influence the respondent’s answers |
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what are questionnaires useful for? |
testing hypotheses about cause-and-effect relationships between different variables |
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how are questionnaires often completed? (the conditions) |
often completed with little or no personal contact between researchers and respondents |
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how do questionnaires differ from interviews or observations? |
there is no bias caused by the presence of a researcher |
|
what is achieved because questionnaires can collect information from large numbers of people |
increase the chance of obtaining a representative sample |
|
what does a representative sample allow? |
the findings of questionnaires are more likely to allow us to make accurate generalisations |
|
why do questionnaires have fewer ethical issues? |
because respondents do not have to answer and can easily withdraw their consent |
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what is achieved because a questionnaire has a set list of questions and restricted choice of possible answers? |
it is easily replicated |
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what is an ethical problem with questionnaires? |
may ask intrusive or sensitive questions |
|
why do questionnaires need to be brief? |
since most respondents are unlikely to complete a long, time-consuming questionnaire |
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what does the fact people are unlikely to complete a long questionnaire limit? |
the amount of information that can be gathered |
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what does the sociologist not know? |
if the respondent received the questionnaire or if it was completed by the named respondent |
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what is a major problem for questionnaires? |
very low response rates |
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what is the response rate especially low for? |
postal questionnaires |
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what do few of those who receive a questionnaire bother to do? |
complete it and return it |
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what might reduce response rates? |
complex language of bad design |
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what does a low respondent rate mean? |
that those who return their questionnaires may be different from those who don’t, so results are unrepresentative |
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who mail fail to respond? |
busy people |
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what do positivists see questionnaires as? |
a reliable method of collecting data |
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what are people with time on their hands more likely to do? |
return questionnaires |
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how may researchers increase the response rate? |
by sending out follow-up questionnaires, collecting by hand, or offering incentives |
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what do these methods of increasing the response rate do? |
add to the cost and time |
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what is another key problem with questionnaires? |
they are very inflexible |
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what can the researcher not do once the questionnaire has been finalised? |
explore new areas of interest that might emerge during the course of the research |
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what does a low response rate distort? |
distorts the representativeness of the sample, marking generalisations unsound |
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what do interpretivists argue about questionnaire data? |
that it lacks validity |
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what do questionnaires involve? |
little or no contact between the researcher and respondent |
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what does the lack of contact between researcher and respondent mean? |
questions and answers cannot be clarified or misunderstandings cleared up |
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what is there no way of knowing? |
whether the respondent and researcher both interpret the questions and answers in the same way |
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what can sociologists do by asking the same questions? |
compare results obtained by different good of people |
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what may responders do? |
lie, forget, not know, not understand, or try to please or annoy the researcher |
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what may some respondents give? |
socially desirable answers they feel they ought to give, rather than tell the truth |
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what happens when respondent give answers that are not full or honest? |
undermines the validity of the data |
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what is it called when the respondent answers with the response they feel they ought to give? |
right answerism |
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what may questionnaires impose? |
the researchers meanings, rather than revealing those of the respondent |
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what does the researcher choose? |
which questions to ask and decides the response categories |
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what do close-ended questions do |
limit the answers respondents can give |
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what isn’t present with a questionnaire ? |
a researcher to influence the respondent’s answers |
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what are questionnaires useful for? |
testing hypotheses about cause-and-effect relationships between different variables |
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how are questionnaires often completed? (the conditions) |
often completed with little or no personal contact between researchers and respondents |
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how do questionnaires differ from interviews or observations? |
there is no bias caused by the presence of a researcher |
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what is achieved because questionnaires can collect information from large numbers of people |
increase the chance of obtaining a representative sample |
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what does a representative sample allow? |
the findings of questionnaires are more likely to allow us to make accurate generalisations |
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why do questionnaires have fewer ethical issues? |
because respondents do not have to answer and can easily withdraw their consent |