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46 Cards in this Set
- Front
- Back
Crawlers |
Google bots that extract info about the website via backlinks |
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Robots.txt |
File u kome dajem instrukcije crawlerima koje linkove da prate a koje ne |
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Indexing |
Čuvanje sajta u googlovoj bazi |
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Types of search intents (3) |
1. Navigational queries - oni kad tražim specifični sajt 2. Informational queries - oni kad tražim info o nečemu 3. Transactional queries - kad želim da kupim nešto |
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Ranking |
Faza u queriju kada gugl u odnosu na razne faktore sa svojim algoritmima sortira rezultate koje će da prikaze useru |
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Ranking factors |
Varijable koje utiču na to da gugl indexuje i rangira moj sajt bolje |
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Copy |
Sam tekst(sadrzaj) sajta |
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Keywords |
Reči koje user kuća u search box |
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Types of keywords (2) |
Long tail Short tail |
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Long tail vs short tail keywords |
Long tail su specifičnije od short tail (najbolje patike vs najbolje patike ispod 5000 din beograd) Konkurencija je veća za short tail |
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Heading tags |
Keywords on h1,h2,h2 etc |
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Anchor text |
Text which is a hiperlink |
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On Page optimization |
SEO na samom webpage-u |
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Flatter va deeper site architectures? |
Flatter |
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Serp? |
Search Engine Result Page |
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Page speed |
Time for pages to load (ranking factor) |
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Featured snippet |
Position 0 Prvi tekst koji mi odgovara na query |
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Recommended font size |
16pt |
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Skim reading |
Reading superficially and quickly |
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Schema markup |
Deo koda koji govori o čemu je moj web Page i koji je njegov smisao |
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Off Page seo |
External activities (not related to webapge itself) that increase trust in my webpage |
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Link bulding |
Increasing backlinks from authoritative and relevant websites |
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Outreach |
Kontsktiram autoritete da im se predstavim i pitam da me backlinkuju |
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Guest blogging |
When I offee to write a blog dor someone in exchange to have them backlink me |
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Broken links |
Links that dont work; I can reaxh out to blog in order to replace broken links with mine |
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Brand mentions |
When someone mentions my brand but doesnt have a link to my website; reach out snd ask them to add a link |
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Local business |
Business that serves local community |
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Local pack |
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Local pack is also known as (2): |
Snack pack Google 3 pack |
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Landing page |
Stranica na koju se ode nakon što user klikne na moj url |
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NAP info? |
Name Adress Contact Must be consistent!!!!(ranking factor) |
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Pro tip about home page |
Should include google maps, NAP and reviews |
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Bounce rate |
Proportion of people that visit my webpage and immidiately click on back button |
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Scroll depth |
How many people scroll how much on my page |
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Pages per visit |
As name sugests... |
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Search demand |
Monthly volume of searches for a given word |
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Business potential |
Estimated value that a keyword has to my business |
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Content angle |
Hook why someone clicks my link (freshness, price etc.) |
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Content types (5) |
1. Blog 2. Video 3. Landing page 4. Category page 5. Product page |
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Content format (6) |
Blog posts: 1. How to 2. Step by step 3. List post 4. Opinion editorials Landing pages(2) 1. Tool 2. Calculator |
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Seed word and modifiers |
Seed - Osnovna rec koja se odnosi na tematiku (npr zlatara) Modifiers - atributi koji dopunjavaju seed (najbolja, najjetinija, najbolja u beogradu itd) |
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Follow vs nonfollow backlinks and which is default |
Follow backlink: website A is vouching for website B (default) Nonfollow backlink: website A is not vouching for website B |
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Backlinks with relevant anchor text vs generic anchor text |
Click here vs 17 best tricks to learn SEO, second one is better |
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Is it better to have 100 backlinks from 1 page or 1 backlink from 100 pages |
Second |
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Dwell time |
How long do users spend on my website before returning back to SERP |
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Pages per session |
Self explanatory |