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35 Cards in this Set

  • Front
  • Back

{Contents of topic:}

The 2 types of Newspapers

Who owns the Media? (1)

Who owns the Media? (2)

Trends in Ownership & Control: The Concentration of ownership

Theories of the Role of the Media and of its ownership & Control:

PLURALISTS

PLURALISTS: 1. The views expressed in the mass media reflect the views held by society.

PLURALISTS: 2. The mass media are an essential part of the Democratic Process.

PLURALISTS: 3. Media Audiences hold the power in a free market.

PLURALISTS: 4. Public service Broadcasting & State Controls.

Summary of PLURALISTS view of the Role of the Mass Media & issues of its Ownership & Control

STRENGTHS & WEAKNESSES OF THE PLURALIST VIEW OF THE MEDIA

The 4 key reasons why the media is neutral, fair & balanced;

MARXISTS

MARXISTS: The Ideological Role of the Media.

Strengths of Marxist view of the media- Evidence for the ideological nature of ownership & control; (1)

Strengths of Marxist view of the media- Evidence for the ideological nature of ownership & control; (2)

MARXISTS- Evaluation of the ideological control of the media;

MARXISTS: 1. The Excessive Concentration of ownership in fewer hands.

MARXISTS: 2. Vertical Integration.

MARXISTS: 3. Cross Media Ownership.

MARXISTS: 4. Cultural Imperialism.

MARXISTS: 5. DIVERSIFICATION.

MARXISTS: 6. Synergy & Technological Convergence.

Summary of MARXISTS view of the Role of the Mass Media & issues of its Ownership & Control

Strengths of the MARXISTS view of the Ownership & Control of the mass media

Weaknesses of the MARXISTS view of the Ownership & Control of the mass media

NEO-MARXISTS THEORIES: Cultural Hegemony

NEO-MARXISTS: How does Cultural Hegemony work?

NEO-MARXISTS: The Glasgow Media Group, Journalists, Agenda Setting & Cultural Hegemony (1)

NEO-MARXISTS: The Glasgow Media Group, Journalists, Agenda Setting & Cultural Hegemony (2)

NEO-MARXISTS: The Glasgow Media Group, Journalists, Agenda Setting & Cultural Hegemony (3)

Summary of NEO-MARXISTS view of the Role of the Mass Media & issues of its Ownership & Control

Strengths of the NEO-MARXISTS view of the Ownership & Control of the mass media