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6 Cards in this Set
- Front
- Back
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MASS MEDIA FORMS OF COMMUNICATION THAT REACH A LARGE AUDIENCE E.G: INTERNET, RADIO, THE PRESS, SATELLITE , TV, TV & Radio = broadcasting media Internet, mobile = electronic media
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Who funds Media in Britain Public - money from TV licence Privately - Sponsors (specsavers, etc), advertising, subscription fees & from pay per view/audience that phone in. why sponsors: because adverts get ignored Analogue is being switched to digital & many channels are now free (freeview) Electronic media is paid for through subscription fees BUT ANYONE CAN PUT INFORMATION ON THE WEB
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TV & AUDIENCE NUMBERS more people are watching it & it's popular and spend a lot of our time watching it. WHY: - high quality pictures are provided - many more channels than before - updates us on information/educates/entertains
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USES of the INTERNET - look for information - send and receive messages/emails - shop and check finance - socialise with others - entertainment: play games Young ppl use it more than older ppl Internet has grown as income grows |
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Effects of mass media 1) hypodermic syringe theory media has a negative impact on us injects us with msgs from newspapers/TV Directly influences our attitudes
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Effects of Media 2) Uses & Gratification theory
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