Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
7 Cards in this Set
- Front
- Back
|
Provenzo |
[FEMINIST]
They argue that sexist representations in video games have significant influence on males, "in that they come to assume that from them the images provided by them (as well as other sources from the media and the general culture) that they are indeed the weaker sex' and constantly in need of aid or assistance. Thus the games not only socialise women to be independent, but also condition men to assume dominant gender roles." |
|
|
Marcuse |
[MARXIST]
He suggested that popular culture, especially television and advertising, has had a negative effect on culture because it is devised and packaged by capitalism to keep the masses content. Its function is to encourage 'false needs' (e.g, the acquisition of non essential consumer goods) and to discourage and serious or critical thought, especially that relating to the inequalities caused by the organisation of capitalism. For example adverts help promote manufactured goods by stimulating aspirations about lifestyles and ways of behaving generally. They attach connotative codes to products (they are associated with the range of positive attitudes, feelings and desires within an audience, which help the products to sell) . Politically the 'ruling Ideals' set the agenda, excluding some possibilities and normalising others so that they become 'just common sense'. This is largely because the capitalist class has access to the resources which enable its members to present their ideas as 'normal'. |
|
|
Beuf |
[FEMINIST] They argue that through the mass media, women suffer anxiety and stress because of advertising and soap operas create concerns in women about their body image, the need to purchase products to keep them attractive and the 'competition with other women to get and keep a man'. In addition, by showing unrealistic images of the female body, a 'beauty myth' has developed. More recently this has been linked to the increase in eating disorders amongst young women. The power of the media in this respect is strong, and according to them, because the average American girl will have spent more time in front of the T.v by the time she is 15 than she will have spent in the classroom. |
|
|
McRobbie |
[FEMINIST] They note how women's magazines have to attract advertising on their articles on makeup surrounded by adverts for eyeliner, hair mousse, lipstick, etc. Fashion and celebrity, prominent in such magazines, are also tied into the system of consumption. It is apart of the 'inner logic' of these magazines that consumption is a natural feature of readers' experience, so it is seen as extremely unusual not to be interested in hairstyles, 'cleansing' and all the other intimate rituals that are an intrinsic part of being a woman in contemporary consumer culture generated by mass media. |
|
|
Lasswell |
[FUNCTIONALIST]
He claims that one of the more important functions for society the media is transmitting is social and cultural heritage to the next generation. Through watching and reading the media, we learn acceptable standards of behaviour, norms and values (e.g, killing people is wrong, stealing is wrong). |
|
|
Mulvey |
[FEMINIST] Argues that women are often portrayed as sexual objects provided for the gaze of men, rather than valuable in their own right. |
|
|
Barnett |
[MARXIST]
Argues that media output in the UK that once encouraged a critical outlook, such as quality drama, documentaries and serious news coverage, have gone into decline and are being increasingly replaced with dumbed down light intertainment reality shows, soap operas and the like, which focus on transmitting superficial, mindless entertainment.
Such critics argue that we are being socialised into not being able to think for ourselves which makes it easier for them to be manipulated by higher class. |
