Victoria's Secret

All eyes are on a man who shops for lingerie even if it is for his wife. It puts a man in an awkward position while he walks through a store holding female undergarments. Believe it or not, that is the history of Victoria’s Secret and how it came to be. Victoria’s Secret was founded by Roy Raymond during the 1970s in San Francisco (Barr, 2013). He thought about how awkward it is for men to shop for their significant other in the ladies intimate department that he created Victoria’s Secret so men can be more confident. With the help of a $40,000 bank loan and another $40,000 borrowed from families, Victoria’s Secret was born ("History and Background of Victoria's Secret." 2014). During his first year, Roy Raymond made a whopping $500,000. After another few years in business, Roy Raymond sold Victoria’s Secret for $4 million, to a man named Leslie Wexner, who pictured Victoria’s Secret could be more than what it is. What seemed to be a win-win business deal for Roy Raymond, turned upside-down. Later on Raymond ended up in…

Victoria’s Secret is every woman’s go-to lingerie store for any of their essential needs for bras, sleepwear, beauty products, and lounge wear. However, behind the glitz and glamour of the Victoria’s Secret Angels, who model and advertise the sensual products, there is a deeper and complex business strategy that makes this company so successful in its domain. No other lingerie company has thrived so much in sales as Victoria’s Secret has, making $6.12 billion in revenue in 2014 (Victoria’s…

Nonetheless, brand identity often encloses ideological values, which is a shared set of values and beliefs to convey the way things are and the way things should be. A brand then is no longer merely selling products, but it is selling the symbolic values that are embedded in the advertising images. When consumers are attracted and convinced by the ideological values of the brand identity, they develop a personal and emotional connection with the brand and therefore desire to buy the products…

When you look in the mirror what do you see? Do you feel confident in your skin? More and more people feel less confident about the way they look because they are no Victoria’s Secret model or a GQ model. Well Victoria’s secret is out; and she is fake! Today’s social media and its publishing’s have negative and harmful effects on teens and young adults. Women are exposed daily to what society views as the “ideal body” (Serdar 1). Every day women are constantly trying to change their outside…

As a longtime sales associate at Victoria's Secret, I decided to do my report about Victoria's Secret. Victoria's Secret is known for bringing a certain amount of class to female intimate wear such as lingerie. Every year Victoria's Secret releases a What is sexy? press release, which consists of what Victoria's Secret thinks of being sexy and they do this by using some of the sexiest actresses, models and entertainers in Hollywood as examples. For example, this year sexiest actress goes to…

Victoria secret is the store I will discuss because of their history and the fact that a married customers came up with one of the most popular lingerie lines followed by their body spray, lotion, and shower gel collection. Ray Ramond and his wife decided to create their own lingerie line due to his embarrassment of shopping for lingerie in department stores for his wife Gaye. They founded the company in California in 1977. For years, many people wondered what was, Vickie’s secret until it…

Victoria's Secret currently has no give back programs, however I believe they should provide one that provides their lingerie to women getting back into the workforce. Women across america are looking for jobs, however are unable to get them without the proper attire. They won’t be taken seriously and won’t be hired. Dress for success is a program that donates professional working attire to women in need. Victoria Secret should donate their bras and underwear to Dress for Success to support…

have consistent consumers. Women around the world shop at Victoria’s Secret hoping they will find undergarments that are perfect for their own type of body because the advertisements displayed publicly seem satisfactory. However, not all women have the ability to achieve their goals and feel content after shopping. Within Victoria’s Secret advertisements, numerous people overlook the superficial generalizations that the admired lingerie company makes about gender roles and reinforcing…

word beauty, they often think of looking like a stereotypical model or spending hundreds of dollars, but they should realize that beauty is much more than that. The everyday women in this world are trying to look like something that they are not, but Dove supports that they do not have to look like the stereotypical model. Having a company like Dove is something that all the women need. In the Victoria’s Secret and Dove advertisements, “Victoria 's Secret still reinforces that “perfect” body…

The majority of the time when there is an offensive advertisement it is targeted to women. Sometimes advertisements try to alter the beliefs of women by making them believe that they are supposed to look a certain way. Thousands of young girls around the world have looked at advertisements with skinny beautiful women and wondered “why don’t I look like her?” Victoria Secret is a well-known brand amongst a lot of young women. It is nationally known for their “angels.” The “angels” are a group…