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23 Cards in this Set

  • Front
  • Back

similes

uses 'like' or 'as' to compare.



Evoke mood, make the reader feel something, emphasize an idea or reveal something about the character.

Personification

gives human qualities to inanimate objects.



Evoke mood, make the reader feel something, emphasize an idea or reveal something about the character.

Metaphor

says that one thing actually becomes another


e.g. 'The moon IS a ball'



Evoke mood, make the reader feel something, emphasize an idea or reveal something about the character.

Alliteration

is the repetition of consonant sounds.



can convey a sound or movement that is linked to a mood or an idea or can be used to make something easier to remember.

Assonance

is the repetition of vowel sounds



can convey a sound or movement that is linked to a mood or an idea or can be used to make something easier to remember.

Onomatopoeia

is a word that is written to show the sound it makes



can convey a sound or movement that is linked to a mood or an idea or can be used to make something easier to remember.

Colloquial

language is informal and is often used in conversation.



it is often found in the dialogue of a novel or in speeches and advertisements that target a specific audience

Slang

is also informal language and is words used by a specific social group.

imperative

is a command that can be useful in speeches or advertisements when the speaker or designer want to encourage the audience.



they involve the audience

rhetorical question

are questions that don't need an answer and are used to emphasize a point.



they involve the audience

exaggeration

is making something greater or bigger than it is, and often used to provoke a response from the reader or audience as well as emphasize an idea.




they can be useful for making a point that needs to be understood quickly

euphemism

are a softer way of saying something that might be socially embarrassing or offensive.



they can be useful for making a point that needs to be understood quickly

cliches

are well known sayings that have lost meaning from overuse.



they can be useful for making a point that needs to be understood quickly

listing

is the building up of several points in succession in order to emphasize those points

repetition

is similar to listing, where words or phrases are repeated so as to emphasize an idea or mood

anecdote

is an amusing personal story that can add humor to a topic and is most common in speeches.

pun

is a word with a double meaning and is sometimes known as a 'play on words' because of the humor created

jargon

is technical language associated with a particular subject and is common in advertisements when the advertiser wants to validate his/her claims about a product and to convince the audience that they have inside knowledge.

emotive words

are words or phrases that make the audience feel something.

slogans

are phrases that are easy to remember and easy to recognize and therefore are often used in advertisements

neologisms

are words that are created to make a product seem original and to attract buyers interest

statistics

are facts and figure that can be used in advertisements to persuade the buyer of the products qualities or in a speech to persuade the audience to agree with the speakers opinion

personal pronouns

such as 'we' or 'you' directly involve the reader or audience in the product being sold or the point being made.