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10 Cards in this Set
- Front
- Back
Social Problems Marketplace
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- always a number of claims about many social problems
- claimsmakers struggle to get audience attention - even if issue is established have to keep refining to keep interest. |
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Rhetoric
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- every social problems claim makes a persuasive argument
- tries to persuade others that particular troubling condition out to be seen as a social problem. - the problem has characteristics and should get attention and be addressed |
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Valence
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topics that nearly everyone will find persuasive.
EXAMPLE: child abuse, everyone will agree child abuse is bad. |
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Position Issues
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Topic over which it is unlikely that people will ever come to a consensus.
EXAMPLE: gay rights - some people agree some people disagree. |
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Segmented Audiences
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different social demographics often create segments of an audicen that only worry about certian kinds of social problems.
within each segment audiences may have different opinions. |
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tactics
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Claimsmakers pay attention to audience reactions.
claimsmakers and audiences engage in dialog (audience's feedback leads to modification of claims) |
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Active Audiences
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seek some claims, reject others, and pick and choose what makes sense to them.
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Grounds
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description of the troubling condition
1.typifying examples: stories that shape perception (not typical cases) 2. naming of the problem. 3. statistics offered indicating severity. |
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Warrants
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Why should we care?? Why should something be done??
expressed through vague principles most people endorse |
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Conclusions
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solutions.
must be in line with the grounds and warrants suggested by claimsmakers might include long/short time policy changes. |