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32 Cards in this Set

  • Front
  • Back

Casualty (ordinary meaning)

x causes y

Casualty (scientific meaning)

x is one of the many possible causes of y

3 conditions of casualty

1. Concomitant variation


2. Time Order of Occurrence of Variables


3. Elimination of other casual factors.

concomitant variation

the extent to which a cause, X and an effect, Y occur together under the hypothesis that is under consideration

Time Order of Occurrence of Varialbes

the causing event must occur either before or simultaneously with the effect.



Absence of Other possible Casual Factors

the factor or variable being investigated should be the only possible casual explanation.

two types of validity

1.internal validity


2. external validity



Internal validity

measures the accuracy of an experiment.




measures if the independent variable actually caused the effect of the dependent variable.

external validity

determines can the results found in an experiment be generalized

3 classifications of eperimental design

1. pre-experimental


2. true experimental


3. statistical design

pre-experimental designs

designs that lack randomization

True experimental designs

a subject is randomly assigned to a group

Statistical design

experiments that allow for statistical control and analysis

measurement

assigning numbers to characteristic according to set rules

scaling

a continuum which measured objects are located

4 primary scales of measurement

1. nominal


2. ordinal


3. interval


4. ratio



nominal

numbers are only used as label or tags for identifying objects.

ordinal

numbers are used to indicate relative position of an object.

interval

numbers are used to compare difference between objects

ratio

fixed absolute zero, can be used to compute

comparative scales

objects are evaluated in relation to each other

non-comparative

objects are independently evaluated

paired comparison scaling

respondent is presented with two objects and asked to select one according to some criterion.

rank-oreder scaling

respondent is presented with multiple objects and is asked to put them in order/rank

constant sum scaling

respondent is asked to allocate a sum of units

continuous rating scale

place a mark on a continuous line

itemized rating scale

respondents are provided with a scale that has a number/brief description attached

Likert scale

respondents indicates a degree of agreement

semantic differential scale

7 point rating scale with bipolar labels

Stapel scale

unipolar rating scale, numbered from -5 to 5+

3 objectives of Questionnaires

1. translate information into questions a respondent can and will answer


2. must uplift and motivate respondant to get involved


3. minimize response error

10 step questionnaire design process

1. specify info needed


2. specify type of interviewing method


3. determine the content of individual questions


4. overcome respondants inabilty/willingness to answer questions


5. decide question structure


6. determine question wording


7. arrange question in proper order


8 choose form/layout


9. reproduce questionnaire


10. pretest questionnaire