Marketing Management

Front 1

Some type of utility that a company and its product provide its customers

Back 1

benefit

Front 2

the want satisfying power of a good or service

Back 2

utility

Front 3

combination of customer value, satisfaction and loyalty

Back 3

value chain

Front 4

the ongoing process of developing and implementing market dirven strategies for an org.

Back 4

marketing plan

Front 5

functional level plans are used by

Back 5

sbu

Front 6

a comprehensive plan stating how the rog. will achieve its mission and objective

Back 6

strategy

Front 7

overall directional strategy

Back 7

generic strategy

Front 8

Involves investing in existing customer to gain additional usage of existing products

Back 8

market penetration

Front 9

Recognize the opportunity to invest in a new product that will increase usage from the current customer base

Back 9

product development

Front 10

allows for expansion of the firm's product line in untapped markets

Back 10

market development

Front 11

a comprehensive business model for increasing revenues and profits by focusing on customers

Back 11

CRM

Front 12

Three objectives of CRM

Back 12

Customer acquisition, Customer Retention, and Customer Profitability

Front 13

Are where the selling firm touch the customer in some way

Back 13

touchpoints

Front 14

The activity, set of institutions, and processes for creating, communication, and delivering and exchanging offerings that have value for customer, clients, partners and society at large.

Back 14

Marketing

Front 15

Leading and managing the facets of marketing to improve individual, unit and org. performance.

Back 15

Marketing Management

Front 16

In which people give up something of value to them for something they desire to have.

Back 16

Exchange

Front 17

Is an org. wide customer orientation with the objective of achieving long-run profits.

Back 17

Marketing Concept

Front 18

Deals with implementing customer orientation.

Back 18

Market Orientation

Front 19

Collect and use real time data to stay current with their customers.

Back 19

Relationship Orientation

Front 20

An understanding of marketing beyond home market develops over time.

Back 20

Global Experience Learning Curve

Front 21

When a firm commitment to produce products outside its domestic market it is engaged in this.

Back 21

International Marketin

Front 22

company realizes that all world markets including the company’s own domestic market, are in reality, a single market with different segments.

Back 22

Global Marketing

Front 23

Continual innovation by products and market opps.

Back 23

Prospector

Front 24

Imitation of the success of other orgs.

Back 24

Analyzer

Front 25

Searches for market stability and production of only a limited product line for a narrow market

Back 25

Defender

Front 26

Firm that lacks any coherent strategic plan or apparent means of competition.

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Reactor

Front 27

Seize on opportunities to serve new market with new products.

Back 27

Diversification

Front 28

Analytical approach to using the massive amounts of datataccumulated through CRM system to develop segments of customers

Back 28

Data Mining

Front 29

is not a software package but a continuing process of identifying, analyzing, and dispensing critical information to marketing decision makers.

Back 29

Marketing Information System

Front 30

Engage in collecting, analyzing, and storing data from the macro environment on a continuous basis

Back 30

Marketing Intelligence

Front 31

The statistical characteristics of human populations. Help define a market and identify new opportunities.

Back 31

Demographics

Front 32

Study of individual economic activity.

Back 32

Microeconomics

Front 33

The study of economic activity in terms of broad measures of output and input as well as the interaction among various sectors of the entire economy.

Back 33

Macroeconomics

Front 34

the methodical identification, collection, analysis, and distribution of data related to discovering then solving marketing problem and opps and enhancing good decision making.

Back 34

Market Research

Front 35

Good Marketing Follows:

Back 35

A well defined set of activities and does not happen by accident
Enhances the validity of the information
Is impartial and objective.

Front 36

Exactly what information is needed to help management in the situation

Back 36

Research Problem

Front 37

Research about discovery

Back 37

Exploratory

Front 38

Seeks to describe or explain some phenomenon.

Back 38

Descriptive

Front 39

Tries to discover the cause and effect between variables.

Back 39

Casual Research

Front 40

Includes information about when, what, and how often customers purchase products and services.

Back 40

Behavioral Data

Front 41

The behavioral patterns among the population of interest

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Observational Data

Front 42

Uses a device to chronicle an activity

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Mechanical Observation

Front 43

Involves access and distribution of the survey to the respondent then recording the respondent's responses and making the data available for analysis

Back 43

Data Collection

Front 44

Uses specific set of procedures to identify individuals from the population to be included in the research

Back 44

Probability Sampling

Front 45

The probability of everyone in the population being included in the sample is not identified.

Back 45

Non-probability Sampling

Front 46

Delivering ____ to the customer is the core of marketing

Back 46

value

Front 47

References an individual's perspective on life and manifests itself in that person's activties, interest, and opinions.

Back 47

Lifestyle

Front 48

Motive drives _____.

Back 48

Behavior

Front 49

The stimulating power that induces adn then directs behavior.

Back 49

Motivation

Front 50

Learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.

Back 50

Attitude

Front 51

Two sets of values.

Back 51

Cultural and Personal

Front 52

A system to select, organize and interpret information to create a useful, informed picture of the world.

Back 52

Perception

Front 53

Information can be misunderstood or made to fit existing beliefs, known as.

Back 53

Selective Distortion

Front 54

Involves mental processes that acquire infromation to work through problems and manage life situations.

Back 54

Cognitive Learning

Front 55

A set of unique personal qualities that produce distinctive responses across similar situations.

Back 55

Personality

Front 56

Any change in the content or organization of long-term memory or behavior.

Back 56

Learning

Front 57

Assimilates shared artifacts such as values, morals, beliefs, art, law and customs into an organized system that enables people to function as members of society.

Back 57

Culture

Front 58

Principles shared by a society that assert positive ideals.

Back 58

Cultural Values

Front 59

A group within the culture that shares similar cultural artifacts created by differences in ethnicity, religion, race or geography.

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Subculture

Front 60

A ranking of individuals into harmonized groups bases on demographics characteristics such as age, education, income, and occupation.

Back 60

Social Class

Front 61

Three elements of involvement:

Back 61

Individual's Background, Aspirational Focus, and Enviornment

Front 62

Product bought outside one's social standing.

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Aspirational Purchase

Front 63

When there is a ____ between the real state and the prefered state a problem is created.

Back 63

discrepancy

Front 64

The beging set of possible alternatives is known as the ____.

Back 64

Complete Set

Front 65

The ____ reduces number of opitions.

Back 65

Awareness Set

Front 66

Encompasses the strongest opitions.

Back 66

Consideration Set

Front 67

Post Purchase Assessment (4)

Back 67

Dissonance, Use/Nonuse, Disposal, Satisfaction/Dissatisfaction