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15 Cards in this Set
- Front
- Back
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WHICH OF THE FOLLOWING REFERS TO EVERYDAY PEOPLE PARTICIPATING IN MARKETING BY SHARING THEIR OPINIONS W THEIR FRIENDS, NEIGHBORS, AND ACQUAINTANCES? |
BUZZ |
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BLOGS, WIKIS, AND VIRTUAL WORLDS ARE ALL EXAMPLES OF _____. |
SOCIAL MEDIA |
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YELP AND TRIP ADVISOR ARE BOTH EXAMPLES OF ________. |
PRODUCT REVIEW SITES |
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VIRAL MARKETING PRIMARILY USES WHICH OF THE FOLLOWING COMMUNICATION CHANNELS? |
THE INTERNET |
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THE MARKETING DEPARTMENT THEN RECRUITED CONSUMERS WHO WERE EARLY ADOPTERS OF TECHNOLOGICAL DEVICES TO SPREAD THE WORD ABOT THE COMPANY'S NEW PRODUCTS. THIS IS AN EXAMPLE OF USING _________. |
BRAND EVANGELISTS |
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DIAMONDSFOREVER.COM |
STEALTH MARKETING |
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SOMEONE WHO ORDERS A PRODUCT THROUGH A CATALOG IS RESPONDING TO _______. |
DIRECT MARKETING |
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WHICH OF THE FOLLOWING IS NOT A FORM OF DIRECT MARKETING? |
M-COMMERCE |
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_______ HAS THE HIGHEST COST PER CONTACT WITH EACH CUSTOMER. |
PERSONAL SELLING |
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WHICH OF THE FOLLOWING IS THE MOST LOGICAL REASON THAT MANY ORGANIZATIONS RELY HEAVILY ON PERSONAL SELLING? |
TO MORE EFFECTIVELY SELL HIGHLY TECHNICAL OR VERY EXPENSIVE PRODUCTS |
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WHICH OF THE FOLLOWING IS A SALES TECHNIQUE THAT FOCUSES ON MAKING AN IMMEDIATE SALE WITH LITTLE OR NO ATTEMPT TO DEVELOP A RELATIONSHIP WITH THE CUSTOMER? |
TRANSACTIONAL SELLING |
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WHICH OF THE FOLLOWING STATEMENTS ABOUT RELATIONSHIP SELLING IS TRUE? |
WITH RELATIONSHIP SELLING, THE SALESPERSON TRIES TO DEVELOP A WIN-WIN RELATIONSHIP WITH CUSTOMERS |
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THE FIRST STEP IN THE CREATIVE SELLING PROCESS IS __________. |
PROSPECT AND QUALIFY |
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WITHOUT PRIOR INTRODUCTION OR ARRANGEMENT, TELEMARKETERS TELEPHONE YOUR HOME AND BUSINESS OFFERING TO SELL YOU A VARIETY OF PRODUCTS. THESE TELEMARKETERS ENGAGE IN WHAT FORM OF PROSPECTING? |
COLD CALLING |
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IN WHICH STAGE OF THE CREATIVE SELLING PROCESS WOULD THE SALESPERSON SAY, "WHAT QUANTITY WOULD YOU LIKE TO ORDER?" |
CLOSE |
