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15 Cards in this Set

  • Front
  • Back
What does mass media do?
Mass media are the cultural industries, the channels of communication that produce and distribute songs, TV shows, and other cultural products to large numbers of people, it transmits cultural values and ideas.
Who does the mass media target?
Consumers.
What is the first mass marketed product in history?
Books.
What is the first electronic medium?
Computer.
How are messages received? How are messages sent?
(Linear Model) Sender-Message-Mass Media Channel-(Gatekeepers)-Receivers.
What affects a message? Meaning & Reception.
The cultural model (Linear Model) recognizes that individuals bring diverse meanings to messages.
What are the cultural values of the modern period?
- Working efficiently.
- Celebrating the individual.
- Beleving in a rational order.
- Rejecting traditional/embracing progress.
What are the 5 historical stages of mass media?
- Oral.
- Written.
- Print.
- Electronic.
- Digital.
What is media convergence? (Definition, meaning, and what happens?)
Is used to describe all the changes currently occurring in media content within media companies. It involves the technological merging of content across different media channels. Examples: Google, Amazon, and "cross platform."
Cross Platform Media Convergence
Second definition of media convergence by media marketers. Describes a business model that involves consolidating various media holdings, such as phone services and Internet access under one corporate umbrella.
Communication Models (Linear Model)
Sender-Message-Mass Media Channel-(Gatekeepers)-Receivers.
Skyscraper Model (Low & High Culture)
Different media for each but many people consume both.
Post-Modern Culture Values
- Celebrating populism.
- Diversifying and recycling culture.
- Questioning science and reversing nostalgia.
- Acknowledging paradox.
5 steps of the critical process
- Description.
- Analysis.
- Interpretation.
- Evaluation.
- Engagement.
Why are we media literate?
It encourages you to take action to help shape the cultural environment.