The reason why I think about Tim Hortons is because Tim Hortons are never has any franchising program in Asian. And refer to Starbucks’s successful International expansion, I totally agree that Tim Hortons also has a great potential to develop globally.
· First, although Tim Hortons and Starbucks are two different kind of chain store, the basic idea and the marketing principle are almost the same. They all put coffee as the main and featured product of the brand, and then add food as the by-products. However, I believe Tim Hortons do a better job than Starbucks on the area of by-products. Starbucks only servicing few types of cakes and breads; while Tim Hortons even serving tea, sandwiches and hot bows, breakfast, snacks and baked goods,
· First, although Tim Hortons and Starbucks are two different kind of chain store, the basic idea and the marketing principle are almost the same. They all put coffee as the main and featured product of the brand, and then add food as the by-products. However, I believe Tim Hortons do a better job than Starbucks on the area of by-products. Starbucks only servicing few types of cakes and breads; while Tim Hortons even serving tea, sandwiches and hot bows, breakfast, snacks and baked goods,