Introduction
When you think of having a cup of coffee on the go in Southern California, you usually think of Starbucks, the iconic coffee roaster, which has over 17,018 stores worldwide. If you live in Northern California, however, there is another well-known coffee roaster that appears to rival Starbucks in its popularity, Peet's Coffee and Tea. Like Starbucks, who began its legacy in Seattle, Washington as a small independent coffee bar, Peet's Coffee and Tea also started as an individually owned coffee roaster selling its coffee in Berkeley, California. In the San Francisco Bay Area as well as Northern California, Peet's Coffee and Tea holds its own against the better known Starbucks. In this report, I will explore the web sites to find …show more content…
Alfred Peet opened his first coffee store on the corner of Walnut and Vine Streets in Berkeley, California in 1966. He had emigrated from Holland after World War II. By 1969, Peet's Coffee and Tea had inspired a generation of coffee lovers as well as mentoring a generation of coffee entrepreneurs, including the founders of Starbucks, whom he supplied with Peet's roasted beans during their first years of operation. Four decades later, there are over 200 stores in the San Francisco area (most stores) as well as selected cities across the United States. The appreciation and enjoyment of Peet's Coffee and Tea continues to expand. In the San Diego area they are located in La Jolla, Encinitas, Hillcrest and Pt. Loma.
Mission Statements
Starbucks' Mission: to inspire and nuture the human spirit - one person, one cup and one neighborhood at a time. Similar to Starbucks' , Peet's Coffee and Tea's Mission is to enable and inspire customers to enjoy the daily pleasure of Peet's coffees and teas by providing distinctive, superior products, superior coffee and tea knowledge, and superior service to every customer, every day.
Employment and …show more content…
This page breaks up jobs by category, such as retail management, retail staff, and roasting plant and warehouse positions. The statement "We're looking for smart, friendly people who love coffee and are dedicated to helping customers brew the best Peet's Coffee and Tea" appears at the top of the page and sets the standards and expectations of potential employees. Unlike Starbucks, Peet's Coffee and Tea provides benefit information on this Careers webpage which tells potential employees that they are entitled to medical, dental, vision packages, and prescription coverage for both full and part-time employees (those working a minimum of 21 hours per week). The company also offers life insurance benefits and a 401(k) retirement savings
When you think of having a cup of coffee on the go in Southern California, you usually think of Starbucks, the iconic coffee roaster, which has over 17,018 stores worldwide. If you live in Northern California, however, there is another well-known coffee roaster that appears to rival Starbucks in its popularity, Peet's Coffee and Tea. Like Starbucks, who began its legacy in Seattle, Washington as a small independent coffee bar, Peet's Coffee and Tea also started as an individually owned coffee roaster selling its coffee in Berkeley, California. In the San Francisco Bay Area as well as Northern California, Peet's Coffee and Tea holds its own against the better known Starbucks. In this report, I will explore the web sites to find …show more content…
Alfred Peet opened his first coffee store on the corner of Walnut and Vine Streets in Berkeley, California in 1966. He had emigrated from Holland after World War II. By 1969, Peet's Coffee and Tea had inspired a generation of coffee lovers as well as mentoring a generation of coffee entrepreneurs, including the founders of Starbucks, whom he supplied with Peet's roasted beans during their first years of operation. Four decades later, there are over 200 stores in the San Francisco area (most stores) as well as selected cities across the United States. The appreciation and enjoyment of Peet's Coffee and Tea continues to expand. In the San Diego area they are located in La Jolla, Encinitas, Hillcrest and Pt. Loma.
Mission Statements
Starbucks' Mission: to inspire and nuture the human spirit - one person, one cup and one neighborhood at a time. Similar to Starbucks' , Peet's Coffee and Tea's Mission is to enable and inspire customers to enjoy the daily pleasure of Peet's coffees and teas by providing distinctive, superior products, superior coffee and tea knowledge, and superior service to every customer, every day.
Employment and …show more content…
This page breaks up jobs by category, such as retail management, retail staff, and roasting plant and warehouse positions. The statement "We're looking for smart, friendly people who love coffee and are dedicated to helping customers brew the best Peet's Coffee and Tea" appears at the top of the page and sets the standards and expectations of potential employees. Unlike Starbucks, Peet's Coffee and Tea provides benefit information on this Careers webpage which tells potential employees that they are entitled to medical, dental, vision packages, and prescription coverage for both full and part-time employees (those working a minimum of 21 hours per week). The company also offers life insurance benefits and a 401(k) retirement savings