In the ad below it shows a woman looking down at her phone to text someone and in front of her is a guy in a chicken suit and a person …show more content…
You usually see texting and driving ad that are dark and creepy, but in this ad it kind of lighting up the mood of warning people not to text and drive. By saying that she might miss a guy walking in a chicken suit if she does not put her phone down and pay attention to the road is almost humorous because it would be funny to see a guy in a chicken suit walk across the street, because the chances of this happing is slim to none, but by using the man in the chicken suit lighting up the mood of warning you not to text and drive. The point might be serious that there trying to get across but, it shows that you do not have be dark and creepy to be serious. You can have a light heart mood but still get your point …show more content…
If the ad was produced before the Facebook era then this would be more effective.
So is the ad effect? Yes but to a certain extent. It gets the basic no texting and driving part through to you. It shows you the effect of texting and driving. While also bring humor to you, but at the same time depending on the generation your from would affect how you take the ad. The ad is clear and makes the basic point but it almost like I should be clearer by saying you should not use your phone at all while driving and pay attention to the road. Not that you should not just not text and drive because you are going miss something to share but because you are not going to know what is going on around