Fluid Salon Advertisement Analysis

This particular advertisement is advertising a hair salon from Edmonton, Alberta named Fluid Salon. The advertisement shows a picture of a women sitting on a couch with a black eye while there is a dominant looking man standing behind her holding a diamond necklace with the words “look good in all you do” in the top left corner. The advertisement is implying that domestic abuse is okay as long as the women’s hair looks good. The purpose of this advertisement is to get women to come into the salon to get their hair done so it will look good and so the women can face anything.
This advertisement is showing a submissive and sexily dressed women with her hair done sitting on a couch with a black eye while there is a successfully dressed man
behind …show more content…
There were groups made protesting the advertisement but there were also groups made to support it, saying that the ad is instead showing a strong women who is not looking at the domineering man and is not reaching out to accept the diamond necklace and who in spite of the abuse and what she is going through, got up and got her hair done to show that the man does not have full control of her. This advertisement expresses a lot of emotion. It might bring out feelings in women of underminement, to sympathy, anger, and maybe even to some men it might strike up feelings of empowerment. The pathos in this advertisement are very important because there are very few words in the advertisement so you mostly have to go off emotions. Most women who would see this advertisement would just see the abused women with the man lurking in the background getting ready to bribe the women with nice things and automatically feel like women are being undermined as usual and sympathy for what the women is going through. The advertisement also holds ethos in it, some men who look at the expertly dressed man might feel empowerment towards this advertisement. A man who looks at the man in the advertisement might like the