Air Party Canada Swot Analysis

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Air party Canada Ltd. is a Canadian low-cost carrier that has recently approached the transport aircraft market.
Founded in 2014, it is currently one of the last Canadian air carrier.
Air party Canada is a private company with around 1,000 employees, is non-unionized and is not part of any airline alliance. It operates one Airbus A330-300.
The airline 's headquarters is located near to Toronto Billy Bishop national Airport, which also serves as its hub.
AirPartyCanada has earned in his first six month of activity $1 billion (CAD) (2014) and reported six-month earnings per share of C$0.70 per share.

OUR STORY

Our company can’t and don’t strive to compete with larger Canadian or American carriers because it’a a private company with average 1/3 of the budget of a bigger company. Having faced the carrier market recently with a small budget coming from private network, it is going to offer some fixed route with a low cost service, within the Canadian territory. The idea was born observing that the price of a tickets of a domestic flight in Canada have a cost by far more expensive if comparing to flights of the same distance operated in US or even intercontinental flights. After a deeper analysis, our market analysts have concluded that the high cost of internal flights in Canada is due to manly the airport taxes and the high wages of Canadian workers. In this context, a low cost company can compete with Canadian or US multinationals or flag carriers, with a much higher budget, through the reduction of costs such as hiring international staff, using smaller airports and guaranteeing a low cost service on board taking care to provide additional services through additional costs. It was observed the trend of an european company, Ryanair, a low-cost airline located in Swords, County Dublin, Ireland. STRATEGY To cut the cost of employees, the policy of Air Canada Party is to hire foreigners, streamlining the bureaucracy of their visas, previously making sure that they are going to accept a lower salary. Different story for senior managers and experienced pilots. They must have reached experience inside Canada.They will receive a higher salary aligned with the bigger company because they will be hired to train the new recruits. Candidacy of inexperienced Pilots, come both from Canada and overseas, will be evaluated. They will start receiving a lower salary than the competitors and will be subject to training period. Same standard will be worth for ground personnel and flight crews. It will be promoted hiring young stuff through long-term contracts (four years) with a salary scale.
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MERCHANDISING AND FOOD

Since merchandising, catering service and any other extra services won’t be free, our company chose to avail of famous brand companies, such Tim Horton and Coke for the catering.
Merchandising will be come from other companies that may offer to advertise their products.
The company operates, apart from the route Toronto - Vancouver, on flights of short duration.
Purpose of the company and the company 's motto is “Yes we can, flight.

VALUES STATEMENTS

The company Air Canada Party ltd, assuming foreign staff, will promote the integration. As it was mentioned before, it will be hired young personnel to promote long term career.
Consequently our company, doing his interest, will intend to inspire other companies in an industry closed to immigration and reluctant to offer low-cost service to maximize their profit.

OUR OFFER

Toronto - Montreal; Montreal - Toronto: daily
Toronto - Vancouver; Vancouver - Toronto: daily
Toronto - Calgary; Calgary - Toronto: daily
Toronto - Regina; Regina - Toronto: twice a week
Toronto - Saskatoon; Saskatoon - Toronto: daily
Toronto - Edmonton; Edmonton - Toronto: twice a week Toronto - Halifax; Halifax - Toronto: daily Toronto - St.Johns; St.Johns -Toronto: twice a week Toronto - Sydney; Sydney - Toronto: three times a
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We feel guilty because it was not possible to communicate the situation beforehand. Our communications officer, the curator of the site, the social and e-mail communication, was sick, the program automatically disclosure did not work, because, being a new society was being tested. We caused a lot of inconvenience, because the refund was not immediate, and we left our customers in a phase of uncertainty, that during the holidays is not ideal as many of our customers, not having received the above refund immediately, they could not plan a vacation

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