The changes that a customer goes through as they establish and maintain customer loyalty is described as the customer life cycle, these are awareness, exploration, familiarity, commitment, and separation. The customer should have the same outcome rather their encounter is online or at the store. Not every customer goes through all five loyalty stages some of this reason could be they no longer trusted the company or they believe the prices they are charging for their products are too high and they stop using that company’s merchandise. There is no time limit on how long an individual will spend on each phase (Schneider, 2013).
Customer loyalty is the goal for all corporations once a company has repeat customers they have to take the appreciate steps to keep them, three questions are important when understanding the depth of customer loyalty (1) describe customer loyalty, (2) what is loyalty measured by? In addition (3) what is important to the consumer regarding loyalty to a corporation (Watson, Beck, Henderson, & Palmatier, 2015). Corporations that continue to have customer loyalty will continue to sustain and have grown in the selling of their products more important as their customer base grows so does the corporation increase in revenue. There are three categories regarding commitment (calculative, normative, and effective), corporations spend more on getting new consumers, than it cost for them maintaining current ones. The commitments, effective, which is the satisfaction a consumer, has as they use a facility, a consumer that does not use a service and the guilt they have because they believe that the company deserves their continued loyalty. The calculative is used when the individual does not want the money or emotional loss because they are no longer doing business with that company (Won-Moo, Jungkun, & Minsung, 2010). Jerry Singleton has spent $80,000 on advertisement 10 years earlier and the print advertisement sent out were not successful in getting out awareness of his company to mountain bike riders. The marketing consultant hired five years ago has told Jerry that the cost of using promotional mailing is billed per name and lettering. Now Jerry has decide if he wants to use this to promote the company he will have to spend and estimate of $246,000 to have a profit of $180,000 and that he would not see a return in investments for two to three years (Kobal, 2014). It is estimated that there is a 10% awareness …show more content…
Targeting the correct groups to call and make reservations at the company, while advertisement assists them so will word of mouth, and the social media as clients tell their friends, they could have special discounts and hold events. Awareness for any company is important because it increases branding by loyalty, differentiation, stronger brand image, giving them credibility, and growing sales (Kobal, 2014).
The staff of Montana Mountain Biking indicates that 18 percent of the visitors to the site are communicating with them through emails and are requesting information about the company. A majority of the inquiries sent to the company website from individual asking about the photos taken by one of their employees, the selling of these photos will bring in revenue. Visitors accessing their website and asking questions have the possibility for MMB to get new
Customer loyalty is the goal for all corporations once a company has repeat customers they have to take the appreciate steps to keep them, three questions are important when understanding the depth of customer loyalty (1) describe customer loyalty, (2) what is loyalty measured by? In addition (3) what is important to the consumer regarding loyalty to a corporation (Watson, Beck, Henderson, & Palmatier, 2015). Corporations that continue to have customer loyalty will continue to sustain and have grown in the selling of their products more important as their customer base grows so does the corporation increase in revenue. There are three categories regarding commitment (calculative, normative, and effective), corporations spend more on getting new consumers, than it cost for them maintaining current ones. The commitments, effective, which is the satisfaction a consumer, has as they use a facility, a consumer that does not use a service and the guilt they have because they believe that the company deserves their continued loyalty. The calculative is used when the individual does not want the money or emotional loss because they are no longer doing business with that company (Won-Moo, Jungkun, & Minsung, 2010). Jerry Singleton has spent $80,000 on advertisement 10 years earlier and the print advertisement sent out were not successful in getting out awareness of his company to mountain bike riders. The marketing consultant hired five years ago has told Jerry that the cost of using promotional mailing is billed per name and lettering. Now Jerry has decide if he wants to use this to promote the company he will have to spend and estimate of $246,000 to have a profit of $180,000 and that he would not see a return in investments for two to three years (Kobal, 2014). It is estimated that there is a 10% awareness …show more content…
Targeting the correct groups to call and make reservations at the company, while advertisement assists them so will word of mouth, and the social media as clients tell their friends, they could have special discounts and hold events. Awareness for any company is important because it increases branding by loyalty, differentiation, stronger brand image, giving them credibility, and growing sales (Kobal, 2014).
The staff of Montana Mountain Biking indicates that 18 percent of the visitors to the site are communicating with them through emails and are requesting information about the company. A majority of the inquiries sent to the company website from individual asking about the photos taken by one of their employees, the selling of these photos will bring in revenue. Visitors accessing their website and asking questions have the possibility for MMB to get new