Table 1 illustrates Mean Rating of all the important factors of kidswear from both Organized and Unorganized retailer’s point of view. It is evident that, as per retailers the style and quality of garments are most preferred by Indian parents followed by price, fiber content, fit, feel of the fabric, color and comfort for their customers whereas the brand name and bigger size are least preferred.
Table 2
An independent-samples t-test was conducted to compare whether there was a difference between opinion of organized retail and unorganized with respect to the variables mentioned in the table 2 for a ‘kidswear’ as far as Indian market is concerned.
The results of this test indicated that there was a significant difference in opinion regarding …show more content…
These results suggest that unorganized retailer as compared to organized retailer observed that parents who involved in purchasing kidswear normally opt for the bigger size of the garment. This may be mainly because the in the case of children the body size, both height and weight, increase rapidly and there is good possibility that same size garments may not be wearable after some period of time. So as per unorganized retailer, from a parent’s point of view, it is hardly makes sense to pay full price for play clothes that may quickly become too small.
As far as brand name for kidswear are concerned, there is a significant difference in opinion of unorganized retail (M= 2.68; SD = .768) and organized retail (M= 1.98; SD = .651); t(108)= -5.152, p=.000. These results suggest that unorganized retailer as compared to organized retailer observed that parents who involved in purchasing kidswear normally opt for branded garment. This clearly shows that Indian parents are now becoming a brand conscious as per as kidswear is …show more content…
Very few retailers (1.8 percent) said that rarely parents go for basic garments.
As far as high fashion garment is concerned, less than half retailer (47.2 percent) report that it is preferred most of the time by parents. Almost half retailers (50.9 percent) report that sometimes parents prefer high fashion garments for their children Very few retailers (1.8 percent) said that rarely parents go for high fashion garments.
Further, a chi-square test of independence was performed to examine the relation between types of retailer and perception of the retailer on preferences of high fashion garments by parents. There is a significant difference between Organized and Unorganized retailer about perception on preferences of high fashion garments by parents.
Again, a chi-square test of independence was performed to examine the relation between types of retailer and perception of the retailer on preferences of basic garments by parents. There is no significant difference between Organized and Unorganized retailer about perception on preferences of high fashion garments by parents.
Chart 2
Table 2
An independent-samples t-test was conducted to compare whether there was a difference between opinion of organized retail and unorganized with respect to the variables mentioned in the table 2 for a ‘kidswear’ as far as Indian market is concerned.
The results of this test indicated that there was a significant difference in opinion regarding …show more content…
These results suggest that unorganized retailer as compared to organized retailer observed that parents who involved in purchasing kidswear normally opt for the bigger size of the garment. This may be mainly because the in the case of children the body size, both height and weight, increase rapidly and there is good possibility that same size garments may not be wearable after some period of time. So as per unorganized retailer, from a parent’s point of view, it is hardly makes sense to pay full price for play clothes that may quickly become too small.
As far as brand name for kidswear are concerned, there is a significant difference in opinion of unorganized retail (M= 2.68; SD = .768) and organized retail (M= 1.98; SD = .651); t(108)= -5.152, p=.000. These results suggest that unorganized retailer as compared to organized retailer observed that parents who involved in purchasing kidswear normally opt for branded garment. This clearly shows that Indian parents are now becoming a brand conscious as per as kidswear is …show more content…
Very few retailers (1.8 percent) said that rarely parents go for basic garments.
As far as high fashion garment is concerned, less than half retailer (47.2 percent) report that it is preferred most of the time by parents. Almost half retailers (50.9 percent) report that sometimes parents prefer high fashion garments for their children Very few retailers (1.8 percent) said that rarely parents go for high fashion garments.
Further, a chi-square test of independence was performed to examine the relation between types of retailer and perception of the retailer on preferences of high fashion garments by parents. There is a significant difference between Organized and Unorganized retailer about perception on preferences of high fashion garments by parents.
Again, a chi-square test of independence was performed to examine the relation between types of retailer and perception of the retailer on preferences of basic garments by parents. There is no significant difference between Organized and Unorganized retailer about perception on preferences of high fashion garments by parents.
Chart 2