Jimi Hendrix Experience Case Study

Improved Essays
1. Fender scoops on the Strat, including pickup and bridge configurations.

In addition to these design improvements, the new model had several new features that its predecessor, Telecaster, lacked. The Stratocaster came with three pickups (the Telecaster had two) and featured a bridge with a pitch change, a vibrato bar to bend strings, a key point in one of the first printed advertisements.

2. When CBS bought Fender, the Strat changed, and not for the better, in the eyes of certain collectors.

The sale of Fender to CBS in 1965 was followed by alterations in the guards of picking, contouring and finishing of the instruments, presumably to facilitate mass production. (There was also a redesign of the pegbox, which became larger to fit a larger Fender decal.) As a result, Strats before 1965 are generally more respected (and with higher prices) by collectors and enthusiasts than by fabricated ones. . during the CBS era, which lasted until 1985.
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Jimi Hendrix eclipsed everyone at the International Monterey Pop Music Festival of 1967 when his "Strat" set fire.

The Jimi Hendrix Experience was a relatively unknown act in the United States in mid-1967. But the band's profile was elevated after their performance on June 18, 1967, as part of the Monterey Pop Festival in California, full of stars. Towards the end of the group set, Hendrix threw light fluid into his Strat, lit a match and dropped it on the guitar, which he then hit on stage. Almost 45 years later, Jimi Hendrix's record company manager revealed that Hendrix had traded his Strat for a cheaper guitar, turning it on and uploading it to auction. Hendrix's intact Strat was sold at auction for £ 237,000.
Fender's Hard Times
From 1983 to 1985, Fender had to reduce the production costs of their guitars. They succeeded by removing a tone knob from the standard Stratocaster distribution and replacing it with a jack input. It worked and the mudguard still

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