Creative Collaboration Case Study

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With more than fifty thousand students attending Michigan State University and over 800 registered student organizations, there is plenty of opportunity for MSU students to get involved in whatever their interests may hold. Wharton Center Student Marketing Organization (WCSMO) is one of them. A few years ago WCSMO members, realizing all the art related opportunities on campus, came up with an idea to get as many of them as possible in one location. They call it the Creative Collaboration and WCSMO President Emily Seigneurie says it’s been nothing but a success. “We had so many people interested in the event that we had to expand it this year. I think a lot of students are like me, and understand the importance of finding your niche at college. …show more content…
There is a huge arts community on campus, and Creative Collaboration is one of the first major attempts to unite the arts community together as one to help further grow their organizations for incoming Spartans.

In preparation for this year’s event, Wharton Center interns brainstormed ways to reach out to the other arts groups at MSU to create a common community that would together help to grow the arts on campus. The students formed an arts council which allowed many of the arts groups an opportunity to communicate with each other, something that didn’t happen in the past. Four years later, it is clear this hard work paid off as Creative Collaboration has continued to grow and attract a variety of arts organizations for students to engage with.

On Sunday, September 17 Wharton Center’s outdoor kiva was transformed into an arts festival for Michigan State Students to come explore, check out fellow student artwork and learn more information about different arts organizations on campus. The biggest addition to this year’s festivities was the inclusion of student artists; art stations ranged from wire sculptures, photography, paintings, interior and graphic design. In addition to the displays of artwork, many artists did demonstrations and had activities for passerby’s to partake. With a focus on art being at the center to Wharton Center’s new branding, it was important for Emily to try to find ways to incorporate the voices of many MSU student artists by giving them a platform to display their unique varieties of

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