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12 Cards in this Set
- Front
- Back
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Utilitarian need |
Functional / practical |
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Hedonic |
Experimental / emotional |
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Homeostasis |
Goal oriented behaviour to restore balance |
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Expectancy theory |
Achieving desired outcomes drives motivation, Emphasis is on pull (or with positive insentives Maslow's hierarchy of needs |
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Maslow's hierarchy of needs |
Physiological Safety Belonging and love Esteem Self actualisation |
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What is involvement |
Motivational construct based on outcome of motivation |
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Levels of involvement |
Flow state ⬆️ high level of involvement Inertia ⬇️ made out of habit |
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Segments of involvement |
Brand loyalists Information seekers Routine brand buyers Brand switchers |
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How to increase involvement |
Use novel stimuli (meerkats) Use prominent stimuli Use celebs (Garry liniker) Creating community (Giffgaff) |
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Define enculturation |
Own culture |
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Define acculturation |
Another culture |
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Types of values |
Efficiency Excellence Status Self esteem Play Aesthetics Ethics Spirituality |
