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28 Cards in this Set
- Front
- Back
Social control |
any means used to maintain behavioral norms and regulate conflict. |
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Behavioral norms |
standards of proper or acceptable behavior. Several modes of social control are important to marketing. |
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Ethics |
the moral principles or values that generally govern the conduct of an individual or group. |
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Modes of social control |
ethics, laws, formal and informal groups, self-regulation, media, and active civil society. |
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Deontological theory |
ethical theory that states that people should adhere to their obligations and duties when analyzing an ethical dilemma. |
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Utilitarian ethical theory |
ethical theory that is founded on the ability to predict the consequences of an action. |
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Casuist ethical theory |
ethical theory that compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes. |
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Moral relativism |
an ethical theory of time-and-place ethics; that is, the belief that ethical truths depend on the individuals and groups holding them. |
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Virtue |
a character trait valued as being good. |
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Common virtues for business people |
self-discipline, friendliness, caring, courage, compassion, trust, responsibility, honesty, determination, enthusiasm, and humility. |
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Morals |
the rules people develop as a result of cultural values and norms. |
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Pre-conventional morality |
calculating, self-centered, selfish, based on what will be immediately punished or rewarded; childlike. |
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Conventional morality |
viewpoint towards the expectations of society, loyalty/obedience to the organization (or society) become paramount-- concerned only with whether a proposed action is legal and how it will be viewed by others. |
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Post-conventional morality |
people are less concerned about how others might see them and more concerned about how they see and judge themselves over the long run. |
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Factors that influence ethical decision making and judgements |
extent of ethical problems with the organization, top management's actions on ethics, potential magnitude of the consequences, social consensus, probability of a harmful outcome, length of time between the decision and the onset of consequences, and the number of people to be affected. |
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Code of ethics |
a guideline to help marketing managers and other employees make better decisions. |
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Code of ethics is an effective (blank) control of behavior |
internal |
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Ethics training |
an effective way to help employees put good ethics into practice. |
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Promotion |
one area in which small firms sometimes suffer ethical lapses. |
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Foreign Corrupt Practices Act (FCPA) |
a law that prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries. |
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Corrupt social responsibility (CSR) |
a business's concern for society's welfare. |
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Stakeholder theory |
ethical theory stating that social responsibility is paying attention to the interest of every affected stakeholder in every aspect of a firm's operation. |
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Pyramid of corporate social responsibility |
a model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibilities and that a firm's economic performance supports the entire structure. |
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Sustainability |
the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time. |
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Green marketing |
the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment. |
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The ten principles of the United Nation's Global Compact consists of |
human rights, labor, environment, and anti-corruption. |
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Cause-related marketing |
the cooperative marketing efforts between a for-profit firm and a nonprofit organization. |
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Consumer cause fatigue |
too many causes |