Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
7 Cards in this Set
- Front
- Back
business level strategy
|
an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets
|
|
market segmentation
|
a process used to cluster people with similar needs into individual identifiable groups
|
|
cost-leadership strategy
|
an integrated set of actions taken to produce goods or services with features that are acceptable to fcustomers at the lowest cost, relative to that of competitors
|
|
differentiation strategy
|
an integrated set of actions taken to produce goods or services (at an acceptable cost) that customers perceive as being different in ways that are important to them
|
|
focus strategy
|
an integrated set of actions taken to produce goods or services that serve the needs of a particular competitive segment
|
|
integrated cost leadership. differentiation strategy
|
involves engaging in primary and support activities that allow a firm to simultaneously pursue low cost and differentiation
|
|
total quality management (TQL)
|
a managerial innovation that emphasizes an organization's total commitment to the customer and to continuous improvement of every process through the use of data-driven, problem-solving approaches based on empowerment of employee groups and teams
|