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11 Cards in this Set
- Front
- Back
global mind-set
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the ability to study an international organization in ways that are not dependent on athe assumptions of a single country, culture, or context
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value
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measured by a product's performance characteristics and by its attributes for which customers are willing to pay
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tangible resources
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assets that can be seen and quantified
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intangible resources
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assets that are rooted deeply in the frim's history and have accumulated over time
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valuable capabilties
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allow the firm to exploit opportunities or neutralize threats in its external environment
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rare capabilities
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capabilities that few, if any, competitors possess
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costly-to-imitate capabilities
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capabilities that other firms cannot easily develop
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nonsubstitutable capabiltities
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capabilities that do not have strategic equivalents
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primary activities
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activities involved with a product's physical creation, its sale and distribution to buyers, and its service after the sale
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support activities
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activities that provide the assistance for the primary activities to take place
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outsourcing
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purchase of a value=creating activity from an external supplier
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