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3 Cards in this Set
- Front
- Back
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Kinds of Promotions CATs Can Be Used With:
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In a direct mail (DM) package - On a response device, brochure, buckslips, etc it can be in copy & illustrated Letters - always in copy, sometimes illustrated Postcard On a landing page, website, content, etc. |
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CAT Benchmarks & Best Practices |
Eye-Catching Design Actionable Copy Sense of Urgency Clear Value Proposition |
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Eye-Catching Design |
For someone to click on a call-to-action, they have to first notice its existence Colors should contrast with a website design Should appear large enough to be noticed Digital CATs perform best when they are around 225px wide and 45px high |
