Art is the expression or application of creative skill and imagination, normally in a visual form to be appreciated primarily for their beauty or emotional power. But there is more to art than that. An artist must be able to capture attention. An artist controls the audience’s path of sight. Advertising is an art. It is an art that surrounds us so much that the way we appreciate it is by buying into it and following what it says.
The advertisement analyzed is for the Always Ultra Thin Overnight Extra Heavy Pad. It was published by Daniel Fuchs in HGTV Magazine in June of 2014. It is convincing its audience, people with periods, that they need a different type of pad for when they sleep in order to avoid leaking. The advertisement covers the …show more content…
One reason why the publisher of HGTV Magazine should recognize that the Always ad is a successful visual advertisement is because of its appropriate design by the artist’s control of the line of sight, focal point, and saturation. First, the audience sees the woman laying in the wild flowers because she is the focal point of the advertisement. Then the audience follows the wild flowers as they disappear behind the text, which leads the audience to the peaceful background of a starry night. The reader then reads the smaller text near the bottom of the page with a picture of the product and then sees the Always logo in the bottom left corner. The line of sight makes this ad successful because it is calming to the audience and leads the audience from the woman to the product at the bottom of the page. A second reason the design in the Always advertisement is done well is because of its focal points. This Always ad has two focal points, the woman laying in the wildflowers and the package of pads at the bottom of the page. Artists Mike Vito and Louis Perrotta, …show more content…
The Always advertisement for the Ultra Thin Overnight Extra Heavy Pad does not have a website or a QR code to allow the audience to find more information. Fuchs might say that the advertisement would be more effective with a link or QR Code that connects to the Always website. Likewise, Fuchs would say that a coupon would make this advertisement more appealing. A coupon can be easily kept in a wallet or purse, allowing a simple reminder for the consumer to buy the product. According to a survey in the article “2014 Coupon Trends,” published by Inmar, 56% of shoppers use coupons in order to try out new products. A coupon would have made the Always article more effective, by giving the audience an incentive to buy the product. However, the lack of viewer involvement in the Always advertisement does not hinder the argument of the ad. The QR code would not be appealing on this advertisement because it’s meant to be a soothing, comfortable picture. Published by QRcodestickers.org, the article “Positive and Negative Aspects of QR Codes,” explains how QR codes are not very attractive in an advertisement. The writer admits, “Not the most aesthetically pleasing marketing tool. QR codes cannot be manipulated very much to look ‘pretty.’ ” (“Positive and Negative Aspects of QR Codes”). Therefore, a busy QR code pattern in the corner of the page would just
The advertisement analyzed is for the Always Ultra Thin Overnight Extra Heavy Pad. It was published by Daniel Fuchs in HGTV Magazine in June of 2014. It is convincing its audience, people with periods, that they need a different type of pad for when they sleep in order to avoid leaking. The advertisement covers the …show more content…
One reason why the publisher of HGTV Magazine should recognize that the Always ad is a successful visual advertisement is because of its appropriate design by the artist’s control of the line of sight, focal point, and saturation. First, the audience sees the woman laying in the wild flowers because she is the focal point of the advertisement. Then the audience follows the wild flowers as they disappear behind the text, which leads the audience to the peaceful background of a starry night. The reader then reads the smaller text near the bottom of the page with a picture of the product and then sees the Always logo in the bottom left corner. The line of sight makes this ad successful because it is calming to the audience and leads the audience from the woman to the product at the bottom of the page. A second reason the design in the Always advertisement is done well is because of its focal points. This Always ad has two focal points, the woman laying in the wildflowers and the package of pads at the bottom of the page. Artists Mike Vito and Louis Perrotta, …show more content…
The Always advertisement for the Ultra Thin Overnight Extra Heavy Pad does not have a website or a QR code to allow the audience to find more information. Fuchs might say that the advertisement would be more effective with a link or QR Code that connects to the Always website. Likewise, Fuchs would say that a coupon would make this advertisement more appealing. A coupon can be easily kept in a wallet or purse, allowing a simple reminder for the consumer to buy the product. According to a survey in the article “2014 Coupon Trends,” published by Inmar, 56% of shoppers use coupons in order to try out new products. A coupon would have made the Always article more effective, by giving the audience an incentive to buy the product. However, the lack of viewer involvement in the Always advertisement does not hinder the argument of the ad. The QR code would not be appealing on this advertisement because it’s meant to be a soothing, comfortable picture. Published by QRcodestickers.org, the article “Positive and Negative Aspects of QR Codes,” explains how QR codes are not very attractive in an advertisement. The writer admits, “Not the most aesthetically pleasing marketing tool. QR codes cannot be manipulated very much to look ‘pretty.’ ” (“Positive and Negative Aspects of QR Codes”). Therefore, a busy QR code pattern in the corner of the page would just