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12 Cards in this Set
- Front
- Back
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Cause Branding |
A longer-term commitment than cause-related marketing. More directly related to firms line of business |
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Cause Related Marketing |
Directly linking a business product or service to a specified charity. |
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Developing a Community Action Program |
1. Know the community 2. Asses Co. resources 3. Select projects to support 4. Monitor performance of the community |
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Community involvement |
Voluntary activities in the community. |
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Community Partnerships |
Occurs when a for-profit business enters into an arrangement with a nonprofit for their mutual advantage. |
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Employee Owned |
Selling a plant to the employees as a way of avoiding a shutdown. |
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Offshoring AKA Offshore Outsourcing |
Relocation of business processes to a different country. |
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Outsourcing |
The relocating of business processes to a different company. |
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Philanthropy |
A Desire to help mankind as indicated by acts of charity; love of mankind. |
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Strategic Philanthropy |
An approach by which corporate giving are designed to fit with the firms mission, goals, or objectives. |
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Third Sector |
The nonprofit sector |
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Worker Adjustment and Retraining Notification Act WARN |
Requires firms with 100 or more workers to provide 60 day notice before shutting down or making layoffs |
