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7 Cards in this Set
- Front
- Back
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Consumerism |
Gives power and rights to the consumers |
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Product placement |
practice of embedding products in movies and tv shows |
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Plot Placement |
sponsors have paid to make their products integrated into the plotline of a TV show (iPad in Modern Family) |
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Age Compression |
marketers targetting a broader range of demographics, children getting tired of toys earlier and want teenage things, candy cigarettes |
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Ad creep |
ads being found in more and more places |
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Ambient Advertising |
advertising in non-standard places; doctors office |
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FTC 2 major activites |
Federal Trade Commission 1. maintain free and fair competition in the economy 2. product consumers from unfair or misleading practices |
