Topshop

BHS (British Home Store) BHS (British Home Stores) was established in 1928 by a gathering of U.S. business visionaries who needed to take after the fruitful model set by Woolworths. They didn't need go into direct rivalry with Woolworths, so set their most astounding cost at a shilling (British home stores, 2017). According to BHS (2017), The first store opened in Brixton, but by 1929 as far as possible had been lifted to five shillings to permit the business to offer more products. The business…

This aims to emphasize that you can feel comfortable in your skin around your friends. Also, the statement “Your legs have a new best friend” explains how using this product will enable you to build confidence to show off your body around others, and to develop a “close relationship” with your skin. Another aspect of purpose is the actual razor blade giving an “Unbelievably close shave with one easy stroke”. The use of close in the paragraph ties in to the heading making the point the razor…

1. VR and experiential marketing Since virtual reality has the unique characteristics like immersion and interactivity, VR games offer brand new experiences for players; some media apply the technology to their live events or movie productions; and more and more companies think it is a great opportunity to use VR as part of the promotion and branding strategies. Till now, one of the most popular alternative marketing forms with VR is experiential marketing. Experiential Marketing As the…

In the modern society, some said that online copyright can well-protected the property owners in general. However, many of the people or authorities are having a lawsuit for fighting their legal power for their works. Therefore, it proves that online copyright has both achievement and limitation of it. In addition, our artifact can show the difference and relationship of different related elements in various ways. First of all, copyright can gives patenting a protection. In my own knowledge,…

for the majority of sales in the market which contained 54.9% of the industry’s total value. The most popular fashion brands in Hong Kong are international brand includes Abercrombie & Fitch, American Eagle, Forever 21, Gap, H&M, Marks & Spencer, Topshop, Uniqlo and Zara. According to HKTDC (2016), customers in Hong Kong usually shop at the conventional brick and mortar, but online shoppers have also risen by 14% to $413 million in 2015. Taobao in China and ASOS Marketplace in the UK is some of…

are using it, ordering consistently; spending goes up over time, [their] comfort level goes up over time, and it’s only going to grow” (Abced). Companies also are aware of this trend. As we can see, countless famous physical store such as Zara, HM, Topshop, Uniqlo and so on, expand their businesses to the Internet and make their…

The discount retail sector has got many brands who focus on specific markets such as Primark focusing on the clothing, footwear, handbag and beauty market. Primark did originally begin with only focusing on clothing and expanding to footwear and handbags. Recently, they launched a beauty range providing the latest make up for as little as £1. This evidently portrays that Primark distributes their own branded products within their stores and are completely in control of the supply chain.…

Topman is the separate fashion business counterpart of Topshop that accommodates solely to men’s fashion. Topman has a series of high-street men's clothing stores located throughout the United Kingdom and has a presence on just about every UK High Street. 2.2 Similar web Metrix 371 Topman is an Omni channel brand, in which there is access to their brand via the desktop, bricks and mortar and mobile application (app). The total visits that Topman’s website has had in the last 6 months viewing it…

We see no more than what we see. What we see and visual can be different from other peoples point of view. In the textbook, it says “Images often happens without our being aware of the process and is part of the pleasure of looking at images” (Textbook, 34). The images that we see is what we process and it’s a relationship to an object, image, or word that gives meaning, contextual idea, etc. A sign is anything that stands for something other than itself. A tool that we use to examine the…

The reestablished vitality of our capital in the 21st century has returned London to the cutting edge of the contemporary novel. As in the Victorian time, the production of riches and the general population this pulls in present the writer with unrivaled open doors for characters enmeshed in private enterprise, defilement and philanthropy. Elizabeth Day's third novel is around four outsiders – independent multimillionaire Howard, Ugandan exile Beatrice, widowed Carol and correspondent Esme –…