Topshop

The informal organisation arises from the interaction of people working in the organisation, their psychological and social needs, and the development of groups with their own relationships and norms of behaviour, irrespective of those defined within the formal structure. The informal organisation is flexible and loosely structured. Relationships however may be left undefined and membership is spontaneous and with varying degrees of involvement. For sales assistants, the following advantages and disadvantages for them based on each structure at Topshop are: Advantages of a formal organisation are that goals set are clearly defined, its suitable for all type of businesses, tasks done in time and objectives will be clear. Disadvantages are that it doesn't allow flexibility and doesn't allow long term planning. Advantages of informal organisations are that they create strong relationships between staff, there is no theoretical "boss" and this makes the staff feel like a larger part of the organisation as a whole. Disadvantages are that a lack of structure can result in a reduction in professionalism, the company cannot benefit from different people managing different areas easily and the members cannot look to the further their career in the future as their won’t be many job…

When utilizing the AIDA business model: Topshop sufficiently accomplish their objective customer consideration by marketing themselves crosswise over different channels of communication making themselves referred to whatever number individuals as could be expected under the circumstances. Likewise, the way that they are an international company demonstrates they have picked up the attention of a large chunk of fashion followers. The brand intrigues customers and keeps their attention through…

Topshop is known for its high street fashion, from children, teenagers, men and women and plus sizes wear. Topshop target market is customers, who are in their early teen and late women who are in their 30’s. Topshop audience is people who are on a budget. It mainly sells fashion clothing, accessories and shoes. Topshop have many different clothing lines: Collections, Premium, Boutique and Style. Topshop not only sell women’s wear but men’s wear as well, known as (Topman). Topshop have a range…

brand is now under one of the world’s largest fashion distributors, Inditex Group. Its competitors are Banana Republic and Zara. Location: 2 Orchard Turn, #B1-01/02 ION Orchard, S238801 Opening hours: 10:00 – 22:00 Products: Ladies apparel, men’s apparel, footwear, leather goods, accessories Price points: S$80 - S$500 Target Market: Professionals, urban, elegant and contemporary customers aged 20 to 45 Topshop Topshop is recognized as the epitome of high street fashion with…

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endorsements *Supply of affordable and good quality fashion items *Second leader in the global market and first in European market *Fast supply of trendy clothing *Strong presence in social media *Smart move of support sustainability Weaknesses *Low customer service *Lack of own factories *Overstocking *Lack of exclusiveness *Lack of product originality *lack of plus size offering *Lack of mature people section Opportunities *Online market and the use of social media *Increase brand awareness…

Collaborations exposes your brand to new audiences. Look at the success of Beyonce & Nicki Minaj’s “Flawless”, or Jay Z & Kanye West’s “Watch the Throne”. Still not convinced look at the Nordstrom and Topshop collab? Each brand has been given the opportunity to be opened up to a different demographic. Webster defines a collaboration as a joint intellectual effort, made by many powers working together. It’s no wonder why so many companies over the years have participated in this strategy. The…

All of them had been involved in court cases in the UK, Holland, Spain, Germany, and at the Court of Justice of the European Union (CJEU) relating to image rights . The United Kingdom still refuses to acknowledge the concept of image rights in English law, although the courts have encountered a number of high profile cases over many years. Recently, in the case of Rihanna v Topshop , the judge denies that it had anything to do with “image rights”, no matter what may be its position, elsewhere in…

A sonographer diagnoses other medical conditions by creating images of body organs and tissues. If I were to get a career in the fashion field, I’d want to go into becoming a Brand Director or Manager, especially with the brands like St. Laurent, Gucci, or Topshop. With going into the fashion field there’s tons of paths you could follow, especially since there’s plenty of clothing, shoe, or accessories brands, that’s one pro of the fashion field. Among the plenty of pros, there’s bound to be…

I regularly read fashion magazines and blogs to help inform me of the latest trends. Browsing my favourite clothing websites such as Topshop, New Look and ASOS also help to show me what is fashionable for the current season. Online shopping has become particularly popular over the last few years, and I believe that the way these companies market their products through the use of creating outfits for their models is very effective, as the consumer can gain inspiration as to what to wear with the…