Sterling Price

Introduction It can be easily expected from a company to offer a static price for their goods and services, but how does static pricing maximize profits? Currently, companies who make sales online are able to collect data on their current and potential customers regarding their demographics and track their search and purchase history. With the collected data, companies can produce a price that may match the dollar value of certain customers – this is called Dynamic Pricing. Dynamic Pricing is…

Competitive Strategies Generally, prices and pricing strategies across the grocery industry tend to be fairly homogenous. Firms in the industry often cooperate with each other in terms of pricing in order to retain customers and keep the already low margins as manageable as possible. One of the most common priorities among competitors in the grocery industry is to achieve and maintain an image of everyday low prices. Considering the oligopolistic nature of the industry, it is expected that…

Price Price, which is an enduring element of the original Ps of the marketing mix, may generally be perceived in terms of the specific monetary value that a customer attaches to goods and services (Kent & Omar 2003). Farahmand and Chatterjee (2008) conceptualise price within the auspices of the value assigned to something bought, sold or offered for sales, expressed in terms of monetary units. It also pertains to how buyers view a product’s price, as high, low or fair, which ultimately affects…

research different colleges based off of things like location, pledging opportunities, history, etc. But they all have one thing in common, they are all skeptical about the prices included. There are some who don’t think twice about the cost of education and then there are the ones who cancel the application when they hear about the prices. The two articles How the Cost of College Went from Affordable to Sky High by Claudio Sanchez and College is Too Expensive? That 's a Myth by Lamar Alexander…

EpiPen Prices Causing Concern for Patients When having a child or being a patient of a life threatening allergy, you have an option of the “EpiPen” or the “Auvi-Q”. Unlike the Auvi-Q, a lower priced epinephrine auto injector; the EpiPen is a name brand product, made by the company Mylan, that has been known nation wide to help parents treat their children with life threatening allergies. After being dominant in the market for a large amount of time, 1977 the EpiPen is recognizable during an…

name given to economic policies and parties supporting increases in such trade." [Free Trade, 2016] Some of the positive aspects of free trade are, it allows for lower prices for consumers, increased exports between countries, and offers a greater choice of goods. [Benefits of free trade, 2016] These are important as the fall in prices allow for an increase in consumer spending and potential boosts to the economy. The increase in exports translates to increase in jobs and economic growth. The…

batches which in turn sacrifices quality. Place Physical Stores Same with 7-11 there are a lot of ministop branches established around metro manila which makes their product easy to reach. Their store are poorly maintained which tarnishes their brand. Price PHP 29 Their…

Segmentation can be defines as a process to find out and subdividing a large homogenous market which means to classify what the customer needs, wants, and demand. It used to design a marketing mix that can be matches customers’ expectations in the targeted segment. However, segmentation can be categorized into four types which are behavioural, demographic, psychographic, and geographical. Behavioural segmentation was concerned about shopping and buying behaviours. Demographic segmentation…

Price skimming, also known as market skimming, is a product pricing strategy where then firm charges a high initial price when introducing a product. With time, as the demand of customers is satisfied, the firm lowers its price a bit attracting those who are more price sensitive. This strategy is useful when there are enough customers who are willing to buy the product at a high price, when the high price keeps competitors from entering the market, lowering the price won’t have a huge impact on…

tool that used in marketing and by marketers. The marketing mix is often crucial when it is associated by a product or a brand offer, and is often associated with the four P’s. They are Price, Product, Promotion and Place. In a simple way we can say that putting the right product in the right place, at the right price, at the right time. Product (Hilton Hotel) In order to fulfill everyone’s opportunity in the market, Hilton Hotel Kuala Lumpur operates other related services like accommodation,…