How much does an advertisement effect your thoughts on a product? This advertisement for McDonald’s fish filet sandwich shows a fish bowl shaped like a square fish filet sandwich. The coloring is all light blue and inside the fish bowl is a bright gold fish. At the top of the advertisement is the words “Filet-O-Fish”, with the McDonalds logo at the bottom. The light coloring was used to depict freshness. A gold fish was also used inside the bowl, does that mean they are service gold fish…
Celebrities can have a significant influence on consumer choices because they are easy to recognize, many people admire them, and their fans would want to buy any product that they use. For example, a company would want to hire Stephen Curry, a basketball star, to be a spokesperson for Under Armor shoes. This example shows that the company believes that Stephen Curry could influence people to buy Under Armor because he is a talented basketball player. When the viewers see Stephen Curry…
My first glance at this ad immediately gave me the impression that it was mainly focused on high fashion, yet tacky eyewear. I noticed the different colors, shapes and sizes, as well as the exaggerated jewel details on them. In this ad there are four different women modeling the eyewear, which represent diversity among the women. The models are all dressed in coordination to match each other, which convey a uniform look. Although the women seem to complement each other well, their job is to…
This could be yours for a limited time only!" and "Don't wait, reduced prices on all of the best!" Advertisements like these constantly bombard the lives of teens. Teens are pressured to buy products to make them beautiful, more popular, or unique. The cold truth is this, advertisements don't target real human beings. Bodacious darlings don the boxes of hair colors and magazines, but the people on the boxes aren't real. They are too perfect, too beautiful. Marketing agencies focus on teenagers'…
Fonts play a pivotal part in the design of a logo. Let’s look first at the two most popular schools of fonts, serif, and sans serif. Serif fonts communicate a more traditional and respectable type of business, whereas sans serif typefaces portray a more modern and stable business. (Hunt “A Pro Designer Shares the Psychology of Font Choices [Infographic]”.) Ted Hunt of “The Daily Egg” breaks this down further through the analysis of popular fonts. He sees Century Gothic as modern, Bookman Script…
Advertisement is a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy. Which many people use in order to sells their products that would lead to more negative effects than positive for the people watching and the environment. Advertisement can be seen all around us, on television, billboards, streets and buses. Announcement are made in a persuasive way to listeners so that they can support the cause or buy the products when it’s been…
The Magna Soles advertisement uses a wide array of satirical techniques and claims to get the audiences attention. While most of the stuff the satire says probably helps, it won't help as much as the advertisement claims it will. First, the advertisement starts off by finding something in common such as, “Americans everywhere are clamor ink for the exciting new Magna Soles shoe inserts.” As the commercial was most likely aired in America the majority of people that saw this were most likely…
Over decades, whether a person is at a store, outside, or in the comfort of their own home, someone or something will always be advertising a product to get that person to buy it. Advertisements are found everywhere including billboards, buses, trains, magazines, and mainly through television. Often times we come across smoking advertisements. In these two different smoking advertisements that I have found I realized that these are selling the complete opposite meaning of smoking products. This…
Clarendon went on to do nothing less than set the tone for commercial and editorial printing for the remainder of the century. It also created the related bold standard that still exists today for emphasizing text in design. After a brief lapse in popularity, Clarendon typeface made a comeback in 1935 when Monotype Imaging released their version. After that, Hermann Eidenbenz adapted the typeface for modern usage in 1953. In the 20th century, the U.S. National Park…
Aerie’s “Real Me” Collection: Making More than Just a Statement Think of the characteristics of the average modeling agency. They want thin to the bone models with perfect hair, perfect skin, and over an hour’s worth of Photoshop work before plastering images all over the internet, building walls, and in magazines. According to dosomething.org, approximately 91% of women are unhappy with their bodies. Aerie’s “Real Me” advertisement sets out to make a statement like never before, with untouched…