Monument of Umbrella Revolution is an architecture to remind the event Umbrella Revolution held in year2014. The overall look of the architecture is a shape of an umbrella. The main structure of Monument of Umbrella Revolution is made up of a hollowed semi ball and a supporting column, which form an umbrella shape. The column is the combination of Atlantid and Caryatid, which is a column with four faces. There is also carving of stories and repeated windows on the semi ball. Also, there are…
Jewelry Organizer Box Are you trying to find a truly impressive organizer box for your jewelry? In this case, you should look no further, as you found this amazing Seya Modern Style Fully Locking Jewelry Organizer Box. Despite its minimal exterior design, when you open this box, you’ll be more than impressed of what you’ll find inside it. And this is because of the compartmenting that this box offers, which allows you to safely store your jewelry and accessories separated by various categories,…
Introduction: Public marketing campaigns involves a range of methods and techniques that inform people and influence their attitudes. Whether through print, broadcast media, publications, focus groups discussions or campaigns, successful communications rests on clarity of messages and effective mechanisms for disseminating them. However, the importance of setting objectives cannot be overstated. Similarly, Drucker (1990) supported the point that public organization can achieve result in spite…
Expectations Since the Pink brand is an extension of Victoria’s Secret I expected this to be a very popular brand. I believed that Pink would be popular with younger girls and college students. I also believed that Pink would have a large presence not only in stores but also online. This being because younger girls are be more technically advanced and also online shopping has become a huge trend. Not to mention technology is a lifestyle for young girls who Pink is looking to target so why…
1.0 INTRODUCTION Being popular and attractive, celebrities are often considered as the idol of people. People often follow celebrities’ advice for brands or products recommendation (Hollensen and Schimmelpfennig, 2013). Research findings showed that marketers and companies are willing to pay celebrities in advertising or promotional activities to attract more attention from consumers and stimulate consumption (Fink et al., 2004). Effective celebrity endorsement has many benefits for the brand…
Rough Draft During this month we were learning about rhetoric devices how they affect the way we see things. What I mean by that is how we read, what's shown to us through pictures, commercials, and speeches. Those people who show that to us are using rhetorical devices such ethos, pathos, and logos. To change the way of emotion of how encounter things, to try and persuade us into what they are trying to say, sell, and get a message through. Mainly I have seen commercials use this to try and…
image of Ana at ten years old, dancing in her room to the music’s lively beat. The lack of proportion in the background is evident as well as the childlike design of each image. Bright colors used in this illustration, such as light blue and salmon, grab the reader’s attention and relate the image as being full of life. In addition, line designs are also used in this image to show Ana’s gleeful movement coupled with the flowing music emerging from the radio speakers. Personally, these…
Pandora has proved to be an everlasting brand, and I believe my new concept will bring them to the next level. Another force that has always been a prominent part of culture like jewelry is music. Music can adhere to any memory. The feelings you get from music, the connections you feel to artists, all drive consumers to want more and more. The feeling you cannot put into words, with visions beyond limits, is the heart of this campaign. I am proposing that Pandora partners with Pandora Radio in a…
Mascara ads Ethos, pathos, and logos. These three things are very important to companies to have in their ads. Ethos means to prove to the audience that the ad is credible. Pathos means to appeal to the audience’s emotions. And finally logos means to appeal to the audience by using logic. Most makeup ads use pathos to appeal to their audience, using sex appeal to persuade women into buying their makeup. The L’oreal and Rimmel Mascara ads both emphasize their use of pathos, but also do a great…
VISUAL CULTURE – THE WINTER TALE Zhaoshen Wang (Johnson Wang) / WAN16475335 Anthropomorphic advertisement is a better way to promote penetration and sales of the new products through visual attraction and imagination rather than literal adverts. The term ‘visual culture’ encompasses many media forms ranging from fine art to popular film and television to advertisement to visual data in fields such as the sciences, law, and medicine. (Sturken & Cartwright, 2009, P.1). Visual culture looks at…