Martin-Rios. C (2015) mentions about an interesting question brought out by Professor Sekulic “ Will Hotel rooms share the fate of CDs and DVDs?”, which obviously is in relation to the threat for hotel industry from Collaborative consumption companies like Airbnb who are in the business of aggregating rooms under an online bed-sharing concept. The hotel industry has yet to come to terms with the awareness as to how much customers especially the millennial are able to value the options available through Airbnb website. Most hoteliers are easily calling it a budget offering and being too inconsistent, possibly to be shunned by the guests who are used to staying at upscale hotels, however the confidence for hotel chains like Accor's is their business model is very different from that of Airbnb, nevertheless it is still important to analyze the development of these businesses (Martin-Rios. C, 2015). The innovative strategy of Airbnb is not just to offer low-cost holidays, even though it is one major segment catering to the last minute budget holidayers looking to spend less on rooms and saving…
Airbnb is an organization that is a part of the “sharing economy” and has the luxury of appealing to two different types of target audiences. Since this organization is still fresh and growing, the different rates of diffusion are more than likely to point in a positive direction for Airbnb. On the other hand, with this organization being so new it may not reach the entirety of the technology adopters. It is okay to not reach the entirely of the adopters but you should be interested in how you…
such as Airbnb, which was legalized in many major city, except for New York. Travelers to Jersey City now can find a bedroom or even a couch to sleep for a price that is substantially lower than a regular hotel room. And Mayor Fulop thinks this legislation will bring about $ 600,000 to $1,000,000 to the city’s tax revenue each year, and it will be easier to monitor and regulate short-term rental business. Besides tax revenue and homeowners’ income, residents also point out that the renters will…
had a way to upload their garage sales, and sell to a global market, on eBay. Soon after, someone could hire a chauffeur to drive himself or herself home after a late night at the bar, from their smartphone using Uber. And if you had a spare room or back house, now you could rent it out on Airbnb. The last few years, peer-to-peer business has seen an incredible rise. Rachel Botsman, in her book, What’s Mine is Yours, says the consumer peer-to-peer rental market alone is worth $26 billion. As…
through pertinent measurements. The nine building blocks of ‘the business model canvas’ (Osterwalder & Pigneur, 2009), enables researchers, or other stakeholders a more comprehensive overview of business feasibility. The BMC aims to act as a driver of a firms’ ability to create and deliver value (Morris et al, 2005). The emerging share economy companies such as Airbnb involve reformation to adapt within in the BMC framework, because of its operation to an array of unique networks, altering the…
since the rising of Uber, Airbnb, Etsy, and many more people are relying on themselves to earn money independently without any contract or any regulations. The problem of having “sharing economy” such as Uber, Airbnb, and many more of independent contractors is customers experience bad situations within this organization. It is a good idea that people are independently getting money, however, how many people are being scammed, who need their services, and independently contractors are having a…
understanding the segments through behavioural studies (Lenaerts 2013). The value proposition of Airbnb is to establish a “trusted community marketplace for people to list, discover and book accommodations” through customer benefits such as personalised service (Lepers 2014). This reveals the integration of value propositions and customer segments…
typically have an eBay-style rating or review system so people on both sides of the transaction can trust each other. The model works for items that are expensive to buy and are owned by people who do not make full use of them. An example of the sharing economy is Airbnb. Airbnb is a peer-to-peer online marketplace and homestay network that allows people to list or rent short-term lodging in residential properties. It connects people, at any price point, in more than 34,000 cities and 191…
Define the Complete Moral Problem: Step 1: State the Moral Problem Is the operation of Airbnb ethically permissible, given that this online marketplace offers travelers, from over 191 countries, unique and cheaper alternatives to hotels, allows host to make extra money for their mortgage or other necessities, benefits economies around the world by helping local businesses and causing the flow of cash throughout the area, which are all arguments that Airbnb and it’s board of directors offers,…
SWOT ANALYSIS The SWOT analysis is an analytical tool used to identify the internal strengths, weaknesses as well as external opportunities and threats of the Airbnb company. Table below shows the SWOT analysis for Airbnb company: STRENGTHS WEAKNESSES An excellent customer-centric service operation 24/7. Well recognized brand and a trendy public image. Large number of users: 20 million in database and still growing from time to time. Lower prices compared to hotels, and additional income…