Hotel chains

comparative analysis of the Efendi Hotel and the Dan Hotel Chain as potential alliance partners and an entry approach strategy versus a sales approach determined that an alliance with Efendi Hotel would be more suitable for WWC’s rather than partnering with Dan Hotels. Furthermore, the entry approach strategy was chosen rather than the sales approach strategy. An alliance with the Efendi Hotel using an entry approach strategy was chosen because it allows WWC to create a stronger luxurious brand in Israel and appeal to upscale and mid-scale vacationers seeking a luxurious and relaxing experience, and capturing the authentic feel and stunning scenery. This partnership also positively affects WWC’s value-chain activities including location,…

1. Introduction Hotel Chain as showing to us practice is the most effective way of integration to hospitality business. The main advantage of such integration it is immediately creating customer base and bigger potential market of customers, cost reduction due to general management, logistics, marketing; common quality standards; centralized training and, as a consequence of all this, the increase in labour productivity. The first chain of hotels was born in the USA in the crisis 30s of the…

around competitive forces. Hilton Hotels retain a position as one of the global leaders in the hospitality field as a part of the Hilton Worldwide web ten styles of…

The Report of Employee Motivation in Four Seasons Hotel Executive Summary This report mainly introduces the employee motivation about Four Seasons Hotel. Firstly, it mainly introduces the background of this hotel referring to its hospitality, culture and employees management. Further, it provides several key issues that this report may face in human resource management. Then it applies the related human resource theories to analyze and critically evaluate the issues, including the two-factor…

Is the Carlson San Approach Ideal? A Look at the Carlson SAN Approach Case-study Carlson Companies is one of the best known companies in the world. The company is known for its work in the field of leisure, for example, hotels, traveling agencies, and restaurants. The most famous examples of these categories are Radisson Hotels & Resorts, Seven Seas Cruises, T.G.I. Friday's, and Wagonlit Travel. The company has a human capital of almost 200,000 strong. With all these employees & expertise…

CONCEPT OF A BOUTIQUE HOTEL 2 A. REASON OF ITS CREATION 2 II. IMPORTANT ISSUES 3 III. CONCEPT OF BUDGET BOUTIQUE HOTEL 3 A. TARGET MARKET 4 B. SERVICES 4 III. CONCEPT OF BUDGET BOUTIQUE HOTEL 4 A. CUSTOMER ORIENTED 5 B. PROFITABLE BUSINESS MODEL 5 SUGGESTIONS/ RECOMMENDATION 7 CONCLUSION 7 REFERENCE 8 BUDGET BOUTIQUE HOTEL: “ Alternative of high services at affordable price ” INTRODUCTION Luxury five-star hotels were dominating the…

There are two key terms of the statement, “Family-owned hotels and globalization”. For my perspective, family-owned hotels are a business that family members establish and operate together and pass on to the next generation so on and so forth. Moreover, bed and breakfast (B&B), service apartment and Airbnb, in my opinion, they are kind of private small family owned that offers an overnight room with limited facilities, service, and breakfast as well. In another key word, from my point of view,…

Mercure luxury hotel is a hotel brand, which uses a marketing plan. A marketing plan refers to an outline used to guide the marketing process of an organization in order to help it achieve its marketing objectives (McDonald & Keegan, 2002). However, information gathered through SWOT, PESTLE, and TOWS analysis revealed deficiencies in various areas. Market Analysis SWOT analysis: This is a framework used for summarizing a situation and position of a company (Rao et al. 2008). Swot…

Task & industry environment The Scandic hotel group exists out of 230 hotels within seven countries: Poland, Belgium, Germany, Norway, Denmark, Sweden and Finland. The chain is ranked to be mid-price hotels. Mid-price hotels can be defined as follows: Quality hotels located in major cities or suburban areas, often near major expressways or business areas, convenient to shopping and attractions. The hotel usually features medium-sized restaurants, fitness centers and pools. (Scandic, 2016)…

Due to the fact that “Helidony” is innovative independent hotel main challenges that the property going to face are connected to the creation of brand awareness and loyalty among guests, financial and marketing risk also should be considered, the same as proper management, competition and dealing with suppliers. No matter the profile of a business a strong marketing strategy is a critical factor for building a brand, maintaining customer loyalty and attracting new clients and in this case…